Swedish Sonata

If you think there are too many agencies in Marbella at the moment, just be glad youโ€™re not a Swedish agent because that particular market is supersaturated. ๐Ÿ‡ธ๐Ÿ‡ช

Post COVID the first bounce back we saw were from Swedish buyers as early as late 2020 and early 2021.

By the time word got out around the streets of Stockholm, the Swedes were buying in big numbers here, and Swedes had their bags packed to set up their own agencies. The Swedish market was already set for a cool-down.

This was something Jerry Kyrk accurately predicted 2 years ago in this video interview with me here ๐Ÿ‘‰ https://youtu.be/BDodSL233E0?si=qLkMDJPwKw_mMpBD

Will the Swedish market come back? Yes, without doubt. They call it the Ketchup Effect; demand builds and builds and thenโ€ฆ splat! ๐Ÿ…โ€ฆ anything with walls in Nueva Andalucia sells for twice itโ€™s normal price.

The issue is that most of the new Swedish agencies may not survive long enough to benefit from the tomato goodness.

The moral of the story? Who knowsโ€ฆ Maybe watch my videosย 

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