Category: Marbella

June 25, 2025

YouTube Subs Monitor – Marbella Real Estate

This looks at YouTube subscriber growth between 2 January 2025 and 24 June 2025 across 22 channels in the real estate space based in Marbella and the wider Costa del Sol. The details below are for my use and is based on a manual count by me. If incorrect, please let me know and I will rectify. The list is based on channels that I […]

May 29, 2025

LPA Breakfast of Champions

Just got back from the LPA Real Estate Breakfast in Marbella — packed room, great energy. A few tweaks needed though: tighter agendas, and maybe skip the 30-minute Spanish intro before the English session — even if it is the mayor 🙃 Mayor tackled the proposed 100% tax – called it a smokescreen and urged agents to reassure foreign buyers it’s not happening. He also […]

May 27, 2025

Marbella 2.0 Launched at The Pool

Something shifted in Marbella recently, and it went far beyond the usual resort town narrative. The Pool hosted the launch of Marbella 2.0 – a conversation about what this place could become when tech meets tradition, when global ambition plants roots in Andalusian soil. Christian Rasmusson from The Pool Marbella was there, along with some people who’ve already made the leap: Armando González from Ravenpack […]

March 4, 2025

Swedish Sonata

If you think there are too many agencies in Marbella at the moment, just be glad you’re not a Swedish agent because that particular market is supersaturated. 🇸🇪 Post COVID the first bounce back we saw were from Swedish buyers as early as late 2020 and early 2021. By the time word got out around the streets of Stockholm, the Swedes were buying in big […]

January 31, 2025

Robust & Resilient

Despite best efforts by Brexit stupidity, apocalyptic pandemics, Pedro Sanchez throwing grenades at investor confidence, Scandinavian currency wobbles, Trumpmania, wars and the cost of living crises throughout Europe, all indications suggest that Costa del Sol and Marbella area property prices will continue to rise. And why wouldn’t they? Since Covid we’ve witnessed a blurring of the lines between primary and secondary residences. This shift, coupled […]

January 30, 2025

Luxury Tourism on the Costa del Sol: A Booming Market

The Costa del Sol has transformed into one of Europe’s top luxury destinations, attracting high-net-worth individuals (HNWIs) from across the globe. Marbella, in particular, has become a hotspot for affluent travellers, offering exclusive resorts, Michelin-starred dining, high-end real estate, and world-class golf courses. Why the Costa del Sol Appeals to Luxury Travellers 1. Exclusive Resorts & Five-Star Hotels Marbella’s Golden Mile is home to legendary […]

January 25, 2025

Spain 100% Tax: Impact on Rentals in Tourist Areas

The proposed tax increase on holiday rentals in Spain is likely to have several effects on the availability of rental properties in tourist areas: 1. Reduction in short-term rentals: The tax hike may discourage property owners from offering short-term holiday rentals, potentially leading to a decrease in the number of available tourist accommodations. 2. Shift towards long-term rentals: Some property owners may choose to convert […]

December 7, 2024

Why Are More Buyers Relocating to the Costa del Sol?

The trend toward relocation on the Costa del Sol changes everything. We are already witnessing it in places such as The Pool Marbella where new ecosystems of startups and entrepreneurs from around the world are emerging. While several factors contribute to this change, the newfound capability to act on long-held aspirations (point 1 below) appears to be the most significant: 1. Remote work opportunities: The […]

October 27, 2024

The Best areas to Live in Marbella

Marbella offers several exceptional areas for living, each with unique characteristics and appeal. Here are the top neighbourhoods: Luxury and Exclusivity Zones The Golden Mile – Stretches from Marbella city to Puerto Banús – Most exclusive area with luxury homes – Spectacular sea and mountain views – Unique shops and high-end restaurants – Epitome of Marbella’s glamorous lifestyle Puerto Banús – Cosmopolitan and modern neighbourhood […]

September 19, 2024

Ugo Bagration to Head Sotheby’s in Marbella

VIVA Sotheby’s International Realty has appointed Ugo Bagration as Regional Director for Eastern Andalusia. This move comes as part of a broader expansion strategy by VIVIUM Holding, the investment firm that recently acquired the luxury real estate brand’s franchises in Dubai, the UK, Saudi Arabia and Spain. Ugo, formerly associated with Berkshire Hathaway HomeServices Marbella, brings significant local expertise to his new role. He will […]