I came across a black friday advert for a property portal this morning which featured an Ai generated person briefly talking. This made me realise that the only thing more dangerous for brands than ignoring Ai is using it in the wrong way. I couldnt help think: do you really have no humans in your company that could read our this 30 second message? None? […]
This looks at YouTube subscriber growth between 2 January 2025 and 24 June 2025 across 22 channels in the real estate space based in Marbella and the wider Costa del Sol. The details below are for my use and is based on a manual count by me. If incorrect, please let me know and I will rectify. The list is based on channels that I […]
A widely accepted best practice is to follow the 80/20 rule for social media content: 80% of posts should focus on content that provides value to your audience. This includes sharing helpful information, tips, trends, news, or entertaining content that resonates with their interests, needs, or challenges. This builds trust and engagement. 20% of posts can be promotional, highlighting your companyโs services, achievements, offers, or […]
๐ ๐ฌ๐๐ฒ ๐ญ๐ก๐ข๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ฅ๐จ๐ฏ๐ – An agent asked me this the other day, so in the spirit of sharing (and caring), here are my proposed New Year’s resolutions for agents… 1. Delete the words “tapestry”, “realm”, “delve”, “engaging”, “evolving” and “landscape” from your dictionary, it stinks of ChatGPT (double-bad if used together “evolving landscape” ๐คฎ ) – when you use ChatGPT add: โavoid using […]
The problem with real estate marketing is that most of the time it doesn’t work because agents expect certain results that don’t actually happen. This is mainly due to a lack of understanding of how digital marketing activities can produce actual sales. In the early days, there was a belief that doing various marketing activities would magically lead to sales, but this was often just […]
Here is the state of social media for real estate agencies in the Marbella area as I see it… is Facebook for oldies? Is TikTok for kids? Is Instagram where it’s at? Should we be tweeting our listings? aaargh… What networks are our buyers using? How best to reach them? Everyone has a different opinion… Firstly, let’s get one thing straight. Whether your bag is […]
#realestate + #sociamedia = the most misunderstood relationship everrrr. Most agents don’t entirely know WHY they do social, just that others do it. In the spirit of providing some light weekend reading, here are some real estate social media stats (from the USA) from The Close which I thought were pretty interesting… These are percentages of estate agents using the following social media channels for […]
I’ve carried out a little research on a dozen Property Portals to see what they are posting on their LinkedIn pages. My objective was to see if any of them are crushing it (doing a great job) ….and maybe I’ll learn something along the way. The result? They aren’t. It’s underwhelming and a bit half-arsed to be honest, with a few exceptions. It seems most […]