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sales funnel

Balancing the Funnel

August 3, 2025
by Alfredo Bloy-Dawson Video Marketing

If all your real estate video content is top-of-funnel, you're missing out. Top-of-funnel video content brings them in. Bottom-of-funnel video content moves them forward. If you’re only playing to the crowd, don’t be surprised when someone else close ...

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Alfredo Bloy-Dawson

Since 2012 I have worked with Marbella & the Costa del Sol’s leading and real estate agencies, property developers & property portals formulating strategy and acting as an expert advisor.

During the 7 years I was Marketing Director at one of Spain’s leading real estate marketing agencies based in the Marbella area of the Costa del Sol.

Alfredo Bloy-Dawson is an  early pioneer and driving forces in the region’s adoption of a video-first approach for real estate agencies..

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