The Fairmont Residences La Hacienda project launched in June 10, 2026, on the Costa del Sol, located between Sotogrande and Alcaidesa. This project is the first branded residences initiative by Fairmont in Europe, owned and developed by ActivumSG, operated by Accor Group, and commercialised in partnership with Colliers. The development consists of 31 completed private villas, in a direct fronline golf and beach position, with […]
The branded residence concept has become a significant trend on the Costa del Sol over the last five years. While lifestyle, fashion, and car brands are increasingly entering the real estate scene, these developments have existed globally for a long time. The central debate for any prospective buyer is whether they are paying for a logo or if the brand provides real added value. Traditionally, […]
Branded residences real estate has seen exponential growth, becoming the fastest-growing sector in the luxury real estate market. Here is a breakdown of this booming industry, based on insights from industry specialist Chris Graham, given during the presentation of Azurean Marbella – Branded Private Residences by Destination by Hyatt, organised by Engel & Völkers Marbella. What are Branded Residences? Branded residences is a concept that […]
In the latest episode of the LPA Podcast, host Sean Woolley, a committee member of the LPA, spoke with Carlos Rodríguez, CEO of Sierra Blanca Estates, about branded residences and how Marbella has become one of the key locations for this type of development. The discussion focused on how branded residences work, what makes them attractive to international buyers, and why this model is growing […]
What continues to be a hot topic on the Costa del Sol: branded residences, here is a report about the category, courtesy of Savills, It is fascinating to see what is in the pipeline worldwide, particularly that in the non-hotel branded residences category, the Trump brand is 3rd worldwide. It also makes sense that the main players globally are hotel-branded residences, with Four Seasons and […]