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Monthly Archives: December 2021

google ads campaigns

5 KPIs for Measuring the PROGRESS of Real Estate Google Ad Campaigns

December 20, 2021
by Alfredo Bloy-Dawson Lead Generation

From many years managing Google Ads campaigns for agents here on the Costa del Sol, I've learned one thing: it’s a numbers game. OK, come to think of it I've learned another thing: lead gen is not for everyone. But this article is about the first le ...

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Lead Generation Marbella

Canned by Marbella developer for sucking at lead generation

December 20, 2021
by Alfredo Bloy-Dawson Lead Generation

A couple of years ago, I was hired by a large, successful Spanish developer to generate leads and help convert them to sales. This is a true story. Their Marbella sales team had been handed 1000 leads over the course of a year and generated 0 sales fro ...

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Content Strategy

Breaking Down the Modern Content Strategy for Real Estate Agents

December 13, 2021
by Alfredo Bloy-Dawson Strategy

  Modern content strategies are simple in theory, but difficult to do in practice for most estate agencies. At least here in Marbella, Spain. Key ingredient 1: Produce content your buyers (or collaborators) want, and Key ingredient 2: ensure ...

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CMMC Spain fines proptechs

Proptechs in Spain Behaving Badly?

December 12, 2021
by Alfredo Bloy-Dawson News

Proptechs behaving badly? Spain's equivalent of the SEC, has slapped heavy fines on several firms operating an MLSs (***) in the Spanish realestate space for alleged commission-fixing and generally behaving like a cartel. By cartel, think OPEC, not Nar ...

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Spanish Developers and technology

A warning shot to Spanish developers

December 1, 2021
by Alfredo Bloy-Dawson Interviews

New, stricter regulations are coming your way, says Víctor Moreno. He says the average level of technification (technology applied to the home) here is just 5% of what it could be. In Marbella things are better than inland Andalucia, where he says ther ...

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Alfredo Bloy-Dawson

I work exclusively with Spain’s leading and most promising real estate agencies, property developers & property portals formulating strategy and acting as an expert advisor.

During the 7 years I was Marketing Director at one of Spain’s leading real estate marketing agencies based in the Marbella area of the Costa del Sol.

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