Posts in category: Lead Generation

“Qualification by Friction” is costing you. Here's why... Making it hard for buyers to contact you so that only the most “serious” will persist is self-sabotage. In a market like Marbella, you’re not just competing with local agents, you’re comp ...

Try this the next time someone approaches you from a property portal you haven’t heard of… Simple hack for checking out a property portals traffic is to paste the web address of the portal on https://www.similarweb.com/ and have a look, anything unde ...

Here are some tips for estate agents to follow up on sales leads better: Act quickly: Respond to leads as quickly as possible, ideally within a few minutes. Speed is critical in converting leads into clients. Personalize your approach: Tailor ...

Here are some statistics based on research that highlight the importance of following up sales leads quickly: According to a study by InsideSales.com, the odds of qualifying a lead drop by over 400% if a salesperson takes more than five minutes ...

From many years managing Google Ads campaigns for agents here on the Costa del Sol, I've learned one thing: it’s a numbers game. OK, come to think of it I've learned another thing: lead gen is not for everyone. But this article is about the fir ...

A couple of years ago, I was hired by a large, successful Spanish developer to generate leads and help convert them to sales. This is a true story. Their Marbella sales team had been handed 1000 leads over the course of a year and generated 0 sale ...

(and what you can do about it) Agents: Want to convert more leads into sales without spending a fortune? There's a short explanation and a long rambling one of how you can do just that. The short version: implement some basic level of automatio ...

Real estate lead generation: why marketing & sales can't just get along You're spending good money on generating real estate buyer leads via paid ads on Google and/or Facebook. The leads are flying in, your sales team is busy, the future is br ...