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Lead Follow-up tips for estate agents

January 9, 2023
by Alfredo Bloy-Dawson Lead Generation

Here are some tips for estate agents to follow up on sales leads better: Act quickly: Respond to leads as quickly as possible, ideally within a few minutes. Speed is critical in converting leads into clients. Personalize your approach: Tailor ...

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Why Speed-to-Lead is Essential for Estate Agents

December 5, 2022
by Alfredo Bloy-Dawson Lead Generation

Here are some statistics based on research that highlight the importance of following up sales leads quickly: According to a study by InsideSales.com, the odds of qualifying a lead drop by over 400% if a salesperson takes more than five minutes ...

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5 KPIs for Measuring the PROGRESS of Real Estate Google Ad Campaigns

December 20, 2021
by Alfredo Bloy-Dawson Lead Generation

From many years managing Google Ads campaigns for agents here on the Costa del Sol, I've learned one thing: it’s a numbers game. OK, come to think of it I've learned another thing: lead gen is not for everyone. But this article is about the fir ...

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Canned by Marbella developer for sucking at lead generation

December 20, 2021
by Alfredo Bloy-Dawson Lead Generation

A couple of years ago, I was hired by a large, successful Spanish developer to generate leads and help convert them to sales. This is a true story. Their Marbella sales team had been handed 1000 leads over the course of a year and generated 0 sale ...

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lead follow up out of hours

Your lead follow-up blows outside office hours

May 13, 2021
by Alfredo Bloy-Dawson Lead Generation

(and what you can do about it) Agents: Want to convert more leads into sales without spending a fortune? There's a short explanation and a long rambling one of how you can do just that. ? The short version: implement some basic level of automat ...

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the lead generation gap

The Lead Generation Gap

September 4, 2020
by Alfredo Bloy-Dawson Lead Generation

Real estate lead generation: why marketing & sales can't just get along You're spending good money on generating real estate buyer leads via paid ads on Google and/or Facebook. The leads are flying in, your sales team is busy, the future is br ...

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Alfredo Bloy-Dawson

I work exclusively with Spain’s leading and most promising real estate agencies, property developers & property portals formulating strategy and acting as an expert advisor.

During the 7 years I was Marketing Director at one of Spain’s leading real estate marketing agencies based in the Marbella area of the Costa del Sol.

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