From many years managing Google Ads campaigns for agents here on the Costa del Sol, I've learned one thing: it’s a numbers game. OK, come to think of it I've learned another thing: lead gen is not for everyone. But this article is about the fir ...
Canned by Marbella developer for sucking at lead generation
A couple of years ago, I was hired by a large, successful Spanish developer to generate leads and help convert them to sales. This is a true story. Their Marbella sales team had been handed 1000 leads over the course of a year and generated 0 sale ...
Your lead follow-up blows outside office hours
(and what you can do about it) Agents: Want to convert more leads into sales without spending a fortune? There's a short explanation and a long rambling one of how you can do just that. ? The short version: implement some basic level of automat ...
The Lead Generation Gap
Real estate lead generation: why marketing & sales can't just get along You're spending good money on generating real estate buyer leads via paid ads on Google and/or Facebook. The leads are flying in, your sales team is busy, the future is br ...