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video first marbella

Video-first Marketing Strategy for Marbella Estate Agents

August 17, 2022
by Alfredo Bloy-Dawson Strategy

So today I want to talk about something that is coming up a lot more for estate agencies. Which is the trend towards video. Which goes under the banner of a video-first strategy. Which essentially means that when you're looking at doing any kind o ...

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Sean Woolley

Marbella Real Estate: Compete Where You Can Win

February 2, 2022
by Alfredo Bloy-Dawson Strategy

Spanish property expert, author, and Managing Director of Marbella-based agency Cloud Nine Spain Sean Woolley chats with local real estate marketing consultant Alfredo Bloy-Dawson about the different markets available to agents and how each agency ne ...

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Content Strategy

Breaking Down the Modern Content Strategy for Real Estate Agents

December 13, 2021
by Alfredo Bloy-Dawson Strategy

  Modern content strategies are simple in theory, but difficult to do in practice for most estate agencies. At least here in Marbella, Spain. Key ingredient 1: Produce content your buyers (or collaborators) want, and Key ingredient 2: e ...

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if it works keep doing it

Tracking: Why ignore people like me

January 27, 2021
by Alfredo Bloy-Dawson Strategy

Why some marketing channels can't (and shouldn't) be tracked and how to avoid attributing sales to the wrong marketing activity Agents, sometimes you just have to ignore marketing people (like me) who obsess over tracking the crap out of all your ...

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video first marbella

Video-first Marketing Strategy for Marbe...

So today I want to talk about something that is co ...

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Alfredo Bloy-Dawson

I work exclusively with Spain’s leading and most promising real estate agencies, property developers & property portals formulating strategy and acting as an expert advisor.

During the 7 years I was Marketing Director at one of Spain’s leading real estate marketing agencies based in the Marbella area of the Costa del Sol.

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