Short-form content has dominated for years – Reels, Stories, quick-hit posts – but 2025 is seeing a shift. Long-form is making a comeback. And if you’re selling property in Marbella to international buyers, it’s worth paying attention. This isn’t about blogging for the sake of it. It’s about strategy. According to Social Media Pro, audiences are tired of fluff. They want more substance, and longer […]
A Swedish, a German and a French estate agent are chatting in a bar in Marbella after a game of padel (of course). What language do you reckon they are speaking? English. And we know that in their home countries, stereotypically, the Germans and the French resent speaking English. But here… It’s the common language, get over it. Picture this: Your English sucks, and you’re […]
Too many estate agents on the Costa del Sol spend their time worrying about what the competition is doing instead of focusing on what they do best. I know this because I am a consultant, so this is the recurring theme… I know this how? I am a marketing consultant for real estate agents. 😮 Someone else is running Google Ads? You panic. 😮 A […]
Video content is preferred by customers and is likely to become even more important in the future. Here are 7 statistics based on research that supports the argument that using video as a format in modern marketing is important for estate agents: According to a study by HubSpot, 81% of businesses use video as a marketing tool, up from 63% in 2017. A study by […]
So today I want to talk about something that is coming up a lot more for estate agencies. Which is the trend towards video. Which goes under the banner of a video-first strategy. Which essentially means that when you’re looking at doing any kind of marketing. You first think about whether it’s possible to do it with video and if so, you do it with […]
Spanish property expert, author, and Managing Director of Marbella-based agency Cloud Nine Spain Sean Woolley chats with local real estate marketing consultant Alfredo Bloy-Dawson about the different markets available to agents and how each agency needs to have a clear picture of where they have the highest likeliness of success. Sean Woolley (SW): Every agent has a client pool that they feel comfortable dealing with, […]
Modern content strategies are simple in theory, but difficult to do in practice for most estate agencies. At least here in Marbella, Spain. Key ingredient 1: Produce content your buyers (or collaborators) want, and Key ingredient 2: ensure they see/consume it. If you don’t have anything to say of value. Say nothing. Otherwise, it’s just noise. So if it’s this easy, why does it […]
Why some marketing channels can’t (and shouldn’t) be tracked and how to avoid attributing sales to the wrong marketing activity Agents, sometimes you just have to ignore marketing people (like me) who obsess over tracking the crap out of all your marketing activities. If it works, keep doing it. But how do you attribute marketing activities to your sales so that you can see what’s […]