3 Things to Stop Doing in 2025

𝐈 𝐬𝐚𝐲 𝐭𝐡𝐢𝐬 𝐰𝐢𝐭𝐡 𝐥𝐨𝐯𝐞 – An agent asked me this the other day, so in the spirit of sharing (and caring), here are my proposed New Year’s resolutions for agents…

1. Delete the words “tapestry”, “realm”, “delve”, “engaging”, “evolving” and “landscape” from your dictionary, it stinks of ChatGPT (double-bad if used together “evolving landscape” 🤮 ) – when you use ChatGPT add: “avoid using stylistic words such as evolving and landscape”

2. Stop posting on LinkedIn in more than one language in the same post, LinkedIn has a translation function for those whose profiles are set in a different language.

3. Agencies, talk less about how awesome you are on social media and more about things that matter to your customers and collaborators. Read about the 80/20 rule here

…and a cheeky bonus one for agents in the Marbella area 👉 Stop saying Marbella was chosen as the best destination on planet earth by Forbes, it wasn’t. Poll results that had zero to do with Forbes appeared in an article IN Forbes