AI Slop & the Erosion of Trust
I came across a black friday advert for a property portal this morning which featured an Ai generated person briefly talking. This made me realise that the only thing more dangerous for brands than ignoring Ai is using it in the wrong way. I couldnt help think: do you really have no humans in your company that could read our this 30 second message? None?
The issue is trust. When viewers can’t tell whether a video or an ad comes from a real person, the platform loses credibility. Advertisers need to review placement strategies and prioritise verified, human-led content. Creators must rely on originality and transparency to keep their audiences.
Platforms that protect authenticity and audience trust will shape the future of online media.
A Raptive survey found that when viewers think content is AI-made, trust drops by 50%. More than half of Gen Z users aged 18 to 24 trust ads less when they appear on sites with AI-generated material. The survey included 3,000 U.S. adults.
Take Abandoned Films. The channel has around 360,000 subscribers and more than 60 million total views. Since May 2025, it has posted fully AI-generated videos that imitate real brands like Dos Equis. These clips attract ads even though they have no connection to the brands they copy, according to The Current.
Creators have their own concerns. Many say AI systems copy their ideas and style, producing endless imitations for free. The result is a flood of repetitive, low-value videos that weaken human-made content.
The problem is growing.
Nearly 1 in 10 of the fastest-growing YouTube channels now focuses entirely on AI-generated content, according to The Guardian. Four of the 10 most-subscribed channels in May featured only AI videos. Masters of Prophecy, one of them, has about 32 million subscribers. Analysts estimate that AI-generated videos could represent 30% of total YouTube viewing by the end of the decade, according to The Current.
YouTube has tried to respond. The platform renamed its “repetitious content” rule to “inauthentic content.” The new policy blocks monetization for repetitive or mass-produced videos. Google CEO Sundar Pichai said the company is using its Gemini AI system to surface higher-quality videos, according to The Current. Industry observers argue that these changes are minor and won’t slow the spread of monetized AI slop.
