89% Costa del Sol Estate Agents Use AI Daily

A LinkedIn poll asked a simple question. Do you use AI in your day-to-day work? …and the results were clear. 89% (rounded up) said yes. 11% said no.
These are based on just 128 agents votes, but it is something.

On the surface, this suggests AI is now standard across the sector. But the comments show a more detailed picture. They show how AI is being used in practice, and where professionals still set boundaries.

Costa del Sol-based estate agent Luc Mertens summed up the position of many respondents: “Yes, I use it every day, but always with a critical view on what it is telling me. It should be used as an assistant, but without losing your own touch and personality.”

He also pointed to a key risk.

“If you put in the wrong information, it will give you back the wrong information.”

This idea appears repeatedly. AI is useful, but it is not an authority.

Daily use is now normal

For many agents, AI is already part of daily work.

Mark Krant said: “Every day now. Content ideas, translations, research, structuring thoughts it has become part of how we work across different markets.”

He also added an important warning.

“AI works best when it supports real experience, not when it tries to replace it.”

This balance between efficiency and judgement appears throughout the discussion.

AI as a backbone for operations

Some professionals described a deeper level of integration.

Sandra Laurie of Benalmadena-based WL Costa explained:

“We use it hourly it’s become the backbone of our working day in operations.”

Her team uses AI for morning prioritisation, client follow-ups, CRM management, weekly sales briefs, lead analysis and content review.

She added: “The biggest shift isn’t just productivity, it’s faster, more informed decision making.”

In her case, AI is not just a writing tool. It is part of operational decision-making.

From assistance to automation

For others, AI is already moving into automation.

Cristina Sancho Co-Founder of ai automation consultancy initIA described a more advanced setup:

“We’ve automated a part of our consultancy using AI agents we built.”

She also said:

“We have agents that monitor the activity of our client agents and notify us on WhatsApp when something needs our attention.”

And:

“Our commercial AI agent lives on our WhatsApp and books discovery calls directly on my calendar.”

This reflects a shift from tool use to system design.

Common use cases across the sector

Across the comments, the same applications appear repeatedly:

• Content ideas and marketing support
• Structuring thoughts and posts
• Translations
• Research and summarisation
• CRM updates and follow-ups
• Lead reactivation

Nik Boogaerts Founder & CEO of  Dealyv focused on this practical layer.

“The real value is helping agents with the things they simply run out of hours for: following up, reconnecting old leads, reviving inactive conversations, and keeping relationships warm over time.”

He added:

“You stop chasing. You are simply there when you are needed.”

Caution remains consistent

Despite high adoption, caution is a consistent theme.

Inara Guliyeva Regional Partnerships Manager at Lumon said:

“AI is a great tool to support our work, but human judgment and verification still play a huge role.”

She also noted a limitation:

“Sometimes the data or figures provided can be outdated.”

This concern appears across multiple comments. AI is useful, but not always reliable without review.

The discussion also moved into wider industry change.

Nick Stuart wrote:

“The future new tech innovations won’t come from the best programmers they will come from the best prompters those who know how to ask the right questions.”

He added:

“AI is the new Industrial Revolution.”

Whether agreed with or not, this reflects a belief that the sector is changing structurally and operationally.

Conclusion

The poll shows clear adoption. 89% of respondents already use AI daily.

But the comments show something more important. AI is not being used in a single way. It ranges from simple content support to full operational automation.

The consistent position is clear. AI is a tool for support, not replacement. It works best when combined with experience, judgement and human relationships.