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CRM vs MLS vs Portal

CRM, MLS, Portal… what’s the difference?

July 23, 2025
by Alfredo Bloy-Dawson Tech

CRM, MLS, Portal… 🤯 If you’ve waited too long to ask, this one’s for you. Over the past decade, I’ve often heard estate agents and others in the real estate world use these acronyms interchangeably, and it causes no end of confusion. This isn’t just ...

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Alfredo Bloy-Dawson

Since 2012 I have worked with Marbella & the Costa del Sol’s leading and real estate agencies, property developers & property portals formulating strategy and acting as an expert advisor.

During the 7 years I was Marketing Director at one of Spain’s leading real estate marketing agencies based in the Marbella area of the Costa del Sol.

Alfredo Bloy-Dawson is an  early pioneer and driving forces in the region’s adoption of a video-first approach for real estate agencies..

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