July 23, 2025
CRM, MLS, Portal… what’s the difference?
CRM, MLS, Portal… 🤯 If you’ve waited too long to ask, this one’s for you. Over the past decade, I’ve often heard estate agents and others in the real estate world use these acronyms interchangeably, and it causes no end of confusion. This isn’t just a case of potato–potahto. Agents sometimes say “CRM” when they mean “MLS,” or refer to an MLS as a “portal.” […]