March 3, 2023
Why Estate Agents Should Be Using Video in the Marketing
Video content is preferred by customers and is likely to become even more important in the future. Here are 7 statistics based on research that supports the argument that using video as a format in modern marketing is important for estate agents:
- According to a study by HubSpot, 81% of businesses use video as a marketing tool, up from 63% in 2017.
- A study by Wyzowl found that 87% of businesses use video as a marketing tool.
- A study by HubSpot found that 54% of consumers want to see more video content from brands they support.
- According to a study by Vidyard, video drives a 157% increase in organic traffic from search engines.
- A study by Wistia found that the average time people spend watching a video is 2.6x longer on pages with video than those without.
- A study by Forbes found that 90% of customers say video helps them make buying decisions and 64% of customers are more likely to buy a product online after watching a video about it.
- A study by Cisco found that by 2022, online videos will make up more than 82% of all consumer internet traffic.
These statistics demonstrate that video is an important format in modern marketing. Estate agents that use video can increase organic traffic, engagement, and conversion rates.
