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Why Estate Agents Should Be Using Video in the Marketing

Video content is preferred by customers and is likely to become even more important in the future. Here are 7 statistics based on research that supports the argument that using video as a format in modern marketing is important for estate agents:

  1. According to a study by HubSpot, 81% of businesses use video as a marketing tool, up from 63% in 2017.
  2. A study by Wyzowl found that 87% of businesses use video as a marketing tool.
  3. A study by HubSpot found that 54% of consumers want to see more video content from brands they support.
  4. According to a study by Vidyard, video drives a 157% increase in organic traffic from search engines.
  5. A study by Wistia found that the average time people spend watching a video is 2.6x longer on pages with video than those without.
  6. A study by Forbes found that 90% of customers say video helps them make buying decisions and 64% of customers are more likely to buy a product online after watching a video about it.
  7. A study by Cisco found that by 2022, online videos will make up more than 82% of all consumer internet traffic.

These statistics demonstrate that video is an important format in modern marketing. Estate agents that use video can increase organic traffic, engagement, and conversion rates.

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