Who are the Big Spenders?

The latest data on price per square meter paid by foreign buyers in Spain confirms a clear trend: purchasers from high-income regions are driving market prices upward.

The table below from Spain’s Land Registry for Q2 2025 shows a clear segmentation of buyer budgets.

Takeaways:

1. High-End Capital Target: North American and Oceanian buyers are consistently paying the highest prices per square meter. They represent a prime target for luxury listings and new developments in markets like Marbella, Ibiza, and Madrid, where they seek investment safety and high quality of life.
2. European Core: Buyers from the European Union maintain a strong presence, paying well above the national average. They are the key demographic for stable sales across the Mediterranean coast and the islands, favouring established second-home markets.
3. Position on Value, Not Cost: Use the $4,314/m² North American figure to demonstrate to all international clients that even at the current Spanish price points, their purchase is a value investment backed by high demand from the wealthiest buyers.