Author: Alfredo Bloy-Dawson

Alfredo Bloy‑Dawson is a seasoned real estate marketing consultant based in Marbella, Spain. Drawing on over a decade of experience he now collaborates with top-tier real estate agencies, property developers, and property portals across Spain - most notably on the Costa del Sol - to craft marketing strategies. He is the co-author of Home Truths: A Candid Analysis of the Costa del Sol Property Market
June 12, 2025

No More Fences on The Rock

The European Union, Britain and Spain yesterday agreed to end border controls between Gibraltar and Spain, settling one of the final pieces of the Brexit puzzle. The European Union (EU) and Britain reached an agreement on the status of the overseas territory of Gibraltar on Wednesday which facilitates border crossings and ends years of political uncertainty. What Changes The deal removes the border fence between […]

June 11, 2025

Market Cools, Regions Differ

Spain’s housing market is losing steam – but the full picture depends on where you’re looking. Spain’s housing market momentum has begun to wane, with provisional data from the Land Registry revealing more than 53,600 home sales in April 2025—a modest 0.4% increase from the previous year. This marginal growth represents the smallest year-over-year gain since June 2024, signalling a marked deceleration from the robust […]

June 5, 2025

Yes Please, Sanchez

For once, the Spanish PM is asking for something we want: actual historical sales prices for a property in Spain. Pedro Sánchez is urging for greater access to real estate data already held by various public institutions.  In a letter to the regional governments, Sanchez proposes to establish a comprehensive public database encompassing rental and sale prices, as well as other housing market indicators. Yes please. […]

June 3, 2025

New Rental Rules Hit Spain July 1

Starting 1 July 2025, Spain will implement a mandatory national registry for short-term rentals, encompassing tourist accommodations, seasonal leases, and room rentals. This initiative, part of the Real Decreto 1312/2024, aims to enhance transparency and oversight in the rental market. Key Details: Mandatory Registration: All short-term rental properties must be registered in the new system. Without a registration number, listings cannot be advertised on platforms […]

May 29, 2025

LPA Breakfast of Champions

Just got back from the LPA Real Estate Breakfast in Marbella — packed room, great energy. A few tweaks needed though: tighter agendas, and maybe skip the 30-minute Spanish intro before the English session — even if it is the mayor 🙃 Mayor tackled the proposed 100% tax – called it a smokescreen and urged agents to reassure foreign buyers it’s not happening. He also […]

May 27, 2025

Marbella 2.0 Launched at The Pool

Something shifted in Marbella recently, and it went far beyond the usual resort town narrative. The Pool hosted the launch of Marbella 2.0 – a conversation about what this place could become when tech meets tradition, when global ambition plants roots in Andalusian soil. Christian Rasmusson from The Pool Marbella was there, along with some people who’ve already made the leap: Armando González from Ravenpack […]

May 24, 2025

2 Things You Should Know (10% tax thing)

In January Sanchez dropped a bomb, mentioning an ambiguous 100% tax on non-EU buyers. This week, Spain´s housing minister, Isabel Rodríguez announced the new tax with the catchy title of “Impuesto Complementario Estatal sobre la Transmisión de Bienes Inmuebles a no Residentes en la Unión Europea” and we have all connected the dots, but, as far as I can see there is no mention of […]

May 24, 2025

Spain 100% Tax – May 2025 Update

Spain has formally introduced a controversial new housing bill that includes a potential tax targeting non-resident non-EU property buyers. While some media refer to it as a “100% tax,” the actual rate remains unclear. The bill needs parliamentary approval, which is uncertain, and may conflict with EU laws. If passed, it could be enacted as early as June 2025. For now, it’s wise to monitor […]

May 19, 2025

Property Portal Pitch? Red Flag Radar

Try this the next time someone approaches you from a property portal you haven’t heard of… Simple hack for checking out a property portals traffic is to paste the web address of the portal on https://www.similarweb.com/ and have a look, anything under 250/500k visits a month is a red flag in most cases. On the similarweb.com website you can also see what countries their visitors […]

May 17, 2025

The Only Way is Up

Spanish home sales soared to 62,808 transactions in March 2025, marking a 40.6% increase from last year and reaching the highest monthly total since 2007. According to provisional figures from Spain’s national statistics institute (INE) March was also up; a more moderate 5.2% increase on the previous month. Regional highlights: 🔹 Andalucía +55.1% year-on-year 🔹 Murcia+53.5% 🔹 Cataluña +52.3% 🔹 Balearic Islands +49.9% 🔹 Madrid […]