Author: Alfredo Bloy-Dawson

Alfredo Bloy‑Dawson is a seasoned real estate marketing consultant based in Marbella, Spain. Drawing on over a decade of experience he now collaborates with top-tier real estate agencies, property developers, and property portals across Spain - most notably on the Costa del Sol - to craft marketing strategies. He is the co-author of Home Truths: A Candid Analysis of the Costa del Sol Property Market
May 12, 2025

Swedish Ketchup Effect. Coming?

The Swedish buyer market in Spain has seen a significant decrease since 2021, but the outlook is positive. The Swedes declined from almost 5% of the foreign buyer market in 2021 in Spain to less than half that in 2023 (2.2%) and 2024 (2.2%). While actual transaction numbers didn’t halve, the graph below shows that they remained substantially below 2022 levels, with only a slight […]

April 23, 2025

Pole Position: Polish Buyers up +37%

In 2024, Polish nationals significantly increased their investment in Spanish real estate, marking a notable shift in foreign property purchases in Spain, based on data from the Spanish Land Registry via Expansión:  Polish buyers represent 4.6% of all foreign property purchases in Spain, surpassing several other nationalities. This significant market share is compared to other major buyer groups like the British and Germans, highlighting its […]

April 3, 2025

A Fab Feb for Andalucia

In February 2025, residential property sales in Andalucia, sales surged by 24.5%, making it one of the regions with the highest growth. Residential property sales in Spain reached nearly 59,000 transactions, marking a 12.2% year-on-year increase, according to provisional data from the Colegio de Registradores. Regional highlights: ⬆️ Andalucia +24.5% ⬆️ Catalonia +15.6% ⬆️ Murcia Region +13.0% ⬆️ Balearics +10.7% ⬆️ Madrid Region +8.5% ⬆️ […]

March 25, 2025

Staycation Nation

In 2024, domestic tourists comprised nearly 64% of Andalucia’s total visitors. Domestic tourists in Andalucia reached 23.1 million visitors in 2024, a 5.5% increase from the previous year. This surge contributed to an economic impact of €30 billion, reflecting a 13.3% rise in tourism revenue. Foreign tourism – International tourists to Andalusia reached 13.6 million in 2024, surging 13% above the pre-pandemic 2019 levels and […]

March 25, 2025

What Swedish Buyers Want

Swedish buyers are an important segment of the Spanish real estate market, particularly in sought-after coastal areas like Marbella & the Costa del Sol. However, key differences between the Swedish and Spanish property markets can create misunderstandings and challenges. Understanding these differences can help agents better serve Swedish clients and manage their expectations. Swedish Buyers Expect High Transparency The Swedish real estate market is highly […]

March 17, 2025

62% of Spaniards Trust Estate Agents

According to a Fotocasa analysis, 62% of Spaniards have either used or are considering professional real estate services for property transactions. Of these, 43% have already employed such services, while 19% are contemplating future engagement. Expediting the sale or rental process emerged as the primary motivation (44% of respondents). Additional reasons include: Setting realistic and objective pricing (33%) More selective buyer or tenant screening (32%) […]

March 12, 2025

STR Shake-up

The short-term rental market on the Costa del Sol in Andalucía, Spain has undergone significant regulatory changes in recent years, requiring all stakeholders to adapt to new compliance requirements. Industry expert Alfredo Bloy-Dawson, Swish Marbella owner Karen Ayat Issa , and local lawyer Sebastian Sebastian-Stewart recently discussed these transformations in the Andalucían context, highlighting key shifts in touristic licenses and operational requirements that impact property […]

March 4, 2025

Swedish Sonata

If you think there are too many agencies in Marbella at the moment, just be glad you’re not a Swedish agent because that particular market is supersaturated. 🇸🇪 Post COVID the first bounce back we saw were from Swedish buyers as early as late 2020 and early 2021. By the time word got out around the streets of Stockholm, the Swedes were buying in big […]

March 3, 2025

What is The Beckham Law in Spain?

The Beckham Law in Spain, officially known as the Special Tax Regime for Inbound Workers, is a tax incentive designed to attract highly skilled foreign professionals and high-net-worth individuals to live and work in the country. It was nicknamed after the famous footballer David Beckham, who was one of the first to benefit from it when he joined Real Madrid in 2003. Key Features and […]

February 22, 2025

Spanish Mortgages +11% in 2024

Spanish mortgage market shows 11.2% growth in 2024, with 423,761 new home loans registered, according to Spain’s National Statistics Institute (INE). Key findings from INE’s annual mortgage data: Total mortgage value reached €61.73 billion, up 14.2% from 2023 Average mortgage amount increased 2.7% to €145,673 Fixed-rate mortgages dominated the market, representing 63.4% of loans in December 2024 Average interest rate stood at 3.25% in December […]