Author: Alfredo Bloy-Dawson

Alfredoβ€―Bloy‑Dawson is a seasoned real estate marketing consultant based in Marbella, Spain. Drawing on over a decade of experience he now collaborates with top-tier real estate agencies, property developers, and property portals across Spain - most notably on the Costa del Sol - to craft marketing strategies. He is the co-author of Home Truths: A Candid Analysis of the Costa del Sol Property Market
November 6, 2023

10 Tips for a Good Costa del Sol Property Investment

In this analysis, we delve into the dynamics of the Costa del Sol property market from an investment perspective. In this top 10, we cover the paramount role of location to the adaptability of property usage, we explore the fundamental principles that underpin a prudent and profitable investment strategy. Location is key: The property’s location is crucial for a good investment. You want to buy […]

October 14, 2023

Market Update – German property crisis likely effect on Spain

Is the real estate crisis in Germany likely to impact the Spanish property market? As insolvencies plague the German real estate sector, it’s noteworthy that German buyers rank as the second-largest foreign group investing in Spanish property, just after the British. The crisis in Germany, driven by falling property prices, reduced demand, and credit constraints, could affect sales to German buyers. In Q2 2023 Germans […]

October 14, 2023

Spain’s Real Estate Market Snapshot for H1 2023

The latest data from the Notarial Statistics reveals a shift in foreign real estate transactions in Spain. In the first half of 2023, we observed a 7.5% YoY decrease in property purchases by non-Spanish nationals, totaling 67,983 transactions, as compared to the robust 9.8% growth in the second half of 2022. While 56.8% of these transactions were initiated by foreign residents, showing a slight 3.4% […]

September 11, 2023

Design Hills Dolce&Gabbana Marbella, Launched

DOLCE&GABBANA and Sierra Blanca Estates Developments unveiled new details about their joint ultra-luxury #brandedresidences real estate project, πƒπžπ¬π’π π§ 𝐇𝐒π₯π₯𝐬 πŒπšπ«π›πžπ₯π₯𝐚, during a private presentation event on Friday attended by Domenico Dolce, as any of you on Instagram will have no doubt seen. During the presentation event, Dolce&Gabbana and Sierra Blanca Estates were able to unveil the first digital images of their future joint project, as […]

August 15, 2023

Real Estate Marketing Doesn’t Work…

The problem with real estate marketing is that most of the time it doesn’t work because agents expect certain results that don’t actually happen. This is mainly due to a lack of understanding of how digital marketing activities can produce actual sales. In the early days, there was a belief that doing various marketing activities would magically lead to sales, but this was often just […]

August 6, 2023

Spain New build sales rise: bucking trend?

The number of homes sold in Spain in June experienced a 6.4% decline compared to the same period last year, amounting to 53,999 transactions, as reported by the National Institute of Statistics (INE). This marks the fifth consecutive month of declines in the housing market. The sale of resale properties saw a significant decrease of 9.7% during the sixth month of the year, with a […]

May 30, 2023

Spanish Mortgages & Agreement In Principle (AIP): Worthless?

This interview with Marc Elliott de Lama, Owner of Fluent Finance Abroad, discusses the concept of Agreement In Principle (AIP) in Spain. AIP is offered by banks in the UK as a piece of paper that is not worth much but gives assurance that the customer will get a mortgage based on the information provided. In Spain, there is a similar concept called “simulacion,” but […]

May 3, 2023

How Will Artificial intelligence (AI) Affect Real Estate Agents

Artificial intelligence (AI) is already starting to transform the real estate industry, and it is likely to have a significant impact on real estate agents in the future. Here are some ways that AI could affect real estate agents: Better data analysis: AI can help real estate agents analyze vast amounts of data on properties, neighbourhoods, and market trends. This can help them make more […]

April 20, 2023

Giving Architects a Voice with Pia Arrieta Morales

Pia Arrieta Morales to talk to me about Marbella-based DM Properties – Knight Frank’s new YouTube series called The Architect Series, which showcases luxury properties in Marbella, Spain. The 3rd episode of which was published today. Pia explains that the video series aims to give a voice to the architects and designers of these properties, allowing them to explain their design choices and provide insight […]

April 20, 2023

Spain has some of the cheapest mortgages in Europe

Good news! Spain has some of the cheapest mortgages in Europe, even though interest rates have gone up recently. Out of 12 European countries, Spain ranked fourth with an average interest rate of 2.02% in Q3 2022, behind Portugal, France, and Denmark. The average interest rate for all 12 countries was 3.48%, which is a bit higher than before. Spain has a lot of people […]