Too many estate agents on the Costa del Sol spend their time worrying about what the competition is doing instead of focusing on what they do best. I know this because I am a consultant, so this is the recurring theme… I know this how? I am a marketing consultant for real estate agents. ๐ฎ Someone else is running Google Ads? You panic. ๐ฎ A […]
Spain is a great place to spend money. Getting a job as an expat? No so great – As Craig Stewart, of estate agency We Sell Homes in Paradise based near Sotogrande in Southern Spain says: “I think one thing to make very clear is Spain is a great place to spend your money. There are not many jobs here. It’s a great place to […]
Despite best efforts by Brexit stupidity, apocalyptic pandemics, Pedro Sanchez throwing grenades at investor confidence, Scandinavian currency wobbles, Trumpmania, wars and the cost of living crises throughout Europe, all indications suggest that Costa del Sol and Marbella area property prices will continue to rise. And why wouldnโt they? Since Covid weโve witnessed a blurring of the lines between primary and secondary residences. This shift, coupled […]
The Costa del Sol has transformed into one of Europeโs top luxury destinations, attracting high-net-worth individuals (HNWIs) from across the globe. Marbella, in particular, has become a hotspot for affluent travellers, offering exclusive resorts, Michelin-starred dining, high-end real estate, and world-class golf courses. Why the Costa del Sol Appeals to Luxury Travellers 1. Exclusive Resorts & Five-Star Hotels Marbellaโs Golden Mile is home to legendary […]
A widely accepted best practice is to follow the 80/20 rule for social media content: 80% of posts should focus on content that provides value to your audience. This includes sharing helpful information, tips, trends, news, or entertaining content that resonates with their interests, needs, or challenges. This builds trust and engagement. 20% of posts can be promotional, highlighting your companyโs services, achievements, offers, or […]
The proposed 100% tax on property purchases by non-EU, non-resident buyers in Spain is expected to have significant impacts on the real estate market: 1. Decline in foreign investment: The tax would likely make Spain less attractive to non-EU investors, potentially leading to a drop in foreign demand for properties. 2. Market slowdown: Uncertainty surrounding the tax may cause a temporary decrease in property sales, […]
The proposed tax increase on holiday rentals in Spain is likely to have several effects on the availability of rental properties in tourist areas: 1. Reduction in short-term rentals: The tax hike may discourage property owners from offering short-term holiday rentals, potentially leading to a decrease in the number of available tourist accommodations. 2. Shift towards long-term rentals: Some property owners may choose to convert […]
Spanish Prime Minister Pedro Sรกnchez announced plans to impose significant restrictions on property purchases by non-EU buyers in Spain. The proposed measure would introduce a ๐ญ๐๐ฑ ๐จ๐ ๐ฎ๐ฉ ๐ญ๐จ ๐๐๐% ๐จ๐ง ๐ญ๐ก๐ ๐ฏ๐๐ฅ๐ฎ๐ ๐จ๐ ๐ญ๐ก๐ ๐ฉ๐ซ๐จ๐ฉ๐๐ซ๐ญ๐ฒ made by buyers residing outside the European Union. He didn’t provide more details of how this would work, but did say this was something Congress (Spainยดs Congreso de los […]
๐ ๐ฌ๐๐ฒ ๐ญ๐ก๐ข๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ฅ๐จ๐ฏ๐ – An agent asked me this the other day, so in the spirit of sharing (and caring), here are my proposed New Year’s resolutions for agents… 1. Delete the words “tapestry”, “realm”, “delve”, “engaging”, “evolving” and “landscape” from your dictionary, it stinks of ChatGPT (double-bad if used together “evolving landscape” ๐คฎ ) – when you use ChatGPT add: โavoid using […]
Spain’s property market defied global trends in 2024, posting a remarkable 10% sales growth in the first nine months and surpassing 500,000 transactions. A standout third quarter saw a 16% year-on-year increase, with Malaga Province leading the charge at 18% growth. While neighbouring countries like France and Germany struggled with declining markets, Spain’s resilienceโbolstered by foreign buyers, local demand, and a strong economyโcemented its position […]