Author: Alfredo Bloy-Dawson

Alfredo Bloy‑Dawson is a seasoned real estate marketing consultant based in Marbella, Spain. Drawing on over a decade of experience he now collaborates with top-tier real estate agencies, property developers, and property portals across Spain - most notably on the Costa del Sol - to craft marketing strategies. He is the co-author of Home Truths: A Candid Analysis of the Costa del Sol Property Market
January 4, 2024

UCI Survey: Spanish Property Market Trends Revealed

In the results of the 17th edition of the UCI and SIRA Real Estate Barometer, titled ‘The Sentiment of Real Estate Professionals,’ significant insights into the Spanish property market have emerged.  Optimism in the Real Estate Sector Regarding the outlook for the real estate sector, 49% of surveyed real estate agents in Spain perceive an increase or stabilization in the number of selling clients, while the remaining […]

December 31, 2023

Almost 1 in 3 People Living in Marbella is Foreign

Almost 1 in 3 (29.5%) people living in Marbella is foreign. This was revealed by the National Statistics Institute (INE) data for Jan’23 which shows that 46,094 of Marbella’s 156,153 inhabitants are foreign. According to marbella24horas.es, “Marbella is the fourth municipality in Spain where the number of inhabitants has increased the most in relative terms.” 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥𝐢𝐭𝐢𝐞𝐬 What I find interesting is that in terms of […]

December 23, 2023

Savills Branded Residences Report Review

What continues to be a hot topic on the Costa del Sol: branded residences, here is a report about the category, courtesy of Savills, It is fascinating to see what is in the pipeline worldwide, particularly that in the non-hotel branded residences category, the Trump brand is 3rd worldwide. It also makes sense that the main players globally are hotel-branded residences, with Four Seasons and […]

November 23, 2023

Spain’s Real Estate Market Defies Concerns

Market Update: Spain’s real estate market defies global economic concerns, boasting the Eurozone’s highest growth forecast at 2.2%-2.4% by 2023, according to pisos.com. Despite a slowdown in transactions and mortgages, substantial price drops have not materialized, attributing the market’s resilience to an ongoing housing supply shortage. Ferran Font, Director of Studies at pisos.com, underscores the scarcity of available properties, driven by disruptions in construction due […]

November 8, 2023

Spain Property Sales Drop 14.9%

𝐓𝐡𝐞 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝐟𝐢𝐠𝐮𝐫𝐞𝐬 𝐟𝐫𝐨𝐦 𝐒𝐩𝐚𝐢𝐧’𝐬 𝐍𝐨𝐭𝐚𝐫𝐢𝐞𝐬 𝐚𝐫𝐞 𝐢𝐧 𝐚𝐧𝐝 𝐭𝐡𝐞𝐬𝐞 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐡𝐞𝐚𝐝𝐥𝐢𝐧𝐞 𝐬𝐭𝐚𝐭𝐬 👉 Home sales in Spain experienced a drop of 14.9% in September compared to (a very strong month) last year. In September, the number of home sales reached 48,196 units, with an average price per square meter of 1,643 euros, showing a very slight 0.9% drop. Although apartment prices fell by […]

November 6, 2023

10 Tips for a Good Costa del Sol Property Investment

In this analysis, we delve into the dynamics of the Costa del Sol property market from an investment perspective. In this top 10, we cover the paramount role of location to the adaptability of property usage, we explore the fundamental principles that underpin a prudent and profitable investment strategy. Location is key: The property’s location is crucial for a good investment. You want to buy […]

October 14, 2023

Market Update – German property crisis likely effect on Spain

Is the real estate crisis in Germany likely to impact the Spanish property market? As insolvencies plague the German real estate sector, it’s noteworthy that German buyers rank as the second-largest foreign group investing in Spanish property, just after the British. The crisis in Germany, driven by falling property prices, reduced demand, and credit constraints, could affect sales to German buyers. In Q2 2023 Germans […]

October 14, 2023

Spain’s Real Estate Market Snapshot for H1 2023

The latest data from the Notarial Statistics reveals a shift in foreign real estate transactions in Spain. In the first half of 2023, we observed a 7.5% YoY decrease in property purchases by non-Spanish nationals, totaling 67,983 transactions, as compared to the robust 9.8% growth in the second half of 2022. While 56.8% of these transactions were initiated by foreign residents, showing a slight 3.4% […]

September 11, 2023

Design Hills Dolce&Gabbana Marbella, Launched

DOLCE&GABBANA and Sierra Blanca Estates Developments unveiled new details about their joint ultra-luxury #brandedresidences real estate project, 𝐃𝐞𝐬𝐢𝐠𝐧 𝐇𝐢𝐥𝐥𝐬 𝐌𝐚𝐫𝐛𝐞𝐥𝐥𝐚, during a private presentation event on Friday attended by Domenico Dolce, as any of you on Instagram will have no doubt seen. During the presentation event, Dolce&Gabbana and Sierra Blanca Estates were able to unveil the first digital images of their future joint project, as […]

August 15, 2023

Real Estate Marketing Doesn’t Work…

The problem with real estate marketing is that most of the time it doesn’t work because agents expect certain results that don’t actually happen. This is mainly due to a lack of understanding of how digital marketing activities can produce actual sales. In the early days, there was a belief that doing various marketing activities would magically lead to sales, but this was often just […]