The problem with real estate marketing is that most of the time it doesn’t work because agents expect certain results that don’t actually happen. This is mainly due to a lack of understanding of how digital marketing activities can produce actual sales.
In the early days, there was a belief that doing various marketing activities would magically lead to sales, but this was often just BS. Over the years, it has become easier to attribute sales to different touchpoints, but many activities still fail to produce results.
For example, blogging was often encouraged, but it didn’t necessarily lead to sales. Marketing agencies and service providers need to better understand the benefits of each activity and be accountable for the services they offer.
They should be transparent about what each activity can and cannot do. Some activities may be limited to social proof or trust-building, while others may contribute to brand awareness. It’s important to measure the effectiveness of different marketing channels and not simply attribute everything to one activity, such as blogging.
Overall, there is a need for more education and understanding in the real estate marketing industry to deliver better results.
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