March 25, 2025

What Swedish Buyers Want

Swedish buyers are an important segment of the Spanish real estate market, particularly in sought-after coastal areas like Marbella & the Costa del Sol. However, key differences between the Swedish and Spanish property markets can create misunderstandings and challenges. Understanding these differences can help agents better serve Swedish clients and manage their expectations. Swedish Buyers Expect High Transparency The Swedish real estate market is highly […]

March 17, 2025

62% of Spaniards Trust Estate Agents

According to a Fotocasa analysis, 62% of Spaniards have either used or are considering professional real estate services for property transactions. Of these, 43% have already employed such services, while 19% are contemplating future engagement. Expediting the sale or rental process emerged as the primary motivation (44% of respondents). Additional reasons include: Setting realistic and objective pricing (33%) More selective buyer or tenant screening (32%) […]

March 12, 2025

STR Shake-up

The short-term rental market on the Costa del Sol in Andalucรญa, Spain has undergone significant regulatory changes in recent years, requiring all stakeholders to adapt to new compliance requirements. Industry expert Alfredo Bloy-Dawson, Swish Marbella owner Karen Ayat Issa , and local lawyer Sebastian Sebastian-Stewart recently discussed these transformations in the Andalucรญan context, highlighting key shifts in touristic licenses and operational requirements that impact property […]

March 4, 2025

Swedish Sonata

If you think there are too many agencies in Marbella at the moment, just be glad youโ€™re not a Swedish agent because that particular market is supersaturated. ๐Ÿ‡ธ๐Ÿ‡ช Post COVID the first bounce back we saw were from Swedish buyers as early as late 2020 and early 2021. By the time word got out around the streets of Stockholm, the Swedes were buying in big […]

March 3, 2025

What is The Beckham Law in Spain?

The Beckham Law in Spain, officially known as the Special Tax Regime for Inbound Workers, is a tax incentive designed to attract highly skilled foreign professionals and high-net-worth individuals to live and work in the country. It was nicknamed after the famous footballer David Beckham, who was one of the first to benefit from it when he joined Real Madrid in 2003. Key Features and […]

February 22, 2025

Spanish Mortgages +11% in 2024

Spanish mortgage market shows 11.2% growth in 2024, with 423,761 new home loans registered, according to Spain’s National Statistics Institute (INE). Key findings from INE’s annual mortgage data: Total mortgage value reached โ‚ฌ61.73 billion, up 14.2% from 2023 Average mortgage amount increased 2.7% to โ‚ฌ145,673 Fixed-rate mortgages dominated the market, representing 63.4% of loans in December 2024 Average interest rate stood at 3.25% in December […]

February 10, 2025

๐…๐Ž๐Œ๐Ž ๐ค๐ข๐ฅ๐ฅ๐ฌ ๐ ๐จ๐จ๐ ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ

Too many estate agents on the Costa del Sol spend their time worrying about what the competition is doing instead of focusing on what they do best. I know this because I am a consultant, so this is the recurring theme… I know this how? I am a marketing consultant for real estate agents. ๐Ÿ˜ฎ Someone else is running Google Ads? You panic. ๐Ÿ˜ฎ A […]

February 8, 2025

It Is What It Is

Spain is a great place to spend money. Getting a job as an expat? No so great – As Craig Stewart, of estate agency We Sell Homes in Paradise based near Sotogrande in Southern Spain says: “I think one thing to make very clear is Spain is a great place to spend your money. There are not many jobs here. It’s a great place to […]

January 31, 2025

Robust & Resilient

Despite best efforts by Brexit stupidity, apocalyptic pandemics, Pedro Sanchez throwing grenades at investor confidence, Scandinavian currency wobbles, Trumpmania, wars and the cost of living crises throughout Europe, all indications suggest that Costa del Sol and Marbella area property prices will continue to rise. And why wouldnโ€™t they? Since Covid weโ€™ve witnessed a blurring of the lines between primary and secondary residences. This shift, coupled […]

January 30, 2025

Luxury Tourism on the Costa del Sol: A Booming Market

The Costa del Sol has transformed into one of Europeโ€™s top luxury destinations, attracting high-net-worth individuals (HNWIs) from across the globe. Marbella, in particular, has become a hotspot for affluent travellers, offering exclusive resorts, Michelin-starred dining, high-end real estate, and world-class golf courses. Why the Costa del Sol Appeals to Luxury Travellers 1. Exclusive Resorts & Five-Star Hotels Marbellaโ€™s Golden Mile is home to legendary […]