March 4, 2025

Swedish Sonata

If you think there are too many agencies in Marbella at the moment, just be glad youโ€™re not a Swedish agent because that particular market is supersaturated. ๐Ÿ‡ธ๐Ÿ‡ช Post COVID the first bounce back we saw were from Swedish buyers as early as late 2020 and early 2021. By the time word got out around the streets of Stockholm, the Swedes were buying in big […]

March 3, 2025

What is The Beckham Law in Spain?

The Beckham Law in Spain, officially known as the Special Tax Regime for Inbound Workers, is a tax incentive designed to attract highly skilled foreign professionals and high-net-worth individuals to live and work in the country. It was nicknamed after the famous footballer David Beckham, who was one of the first to benefit from it when he joined Real Madrid in 2003. Key Features and […]

February 22, 2025

Spanish Mortgages +11% in 2024

Spanish mortgage market shows 11.2% growth in 2024, with 423,761 new home loans registered, according to Spain’s National Statistics Institute (INE). Key findings from INE’s annual mortgage data: Total mortgage value reached โ‚ฌ61.73 billion, up 14.2% from 2023 Average mortgage amount increased 2.7% to โ‚ฌ145,673 Fixed-rate mortgages dominated the market, representing 63.4% of loans in December 2024 Average interest rate stood at 3.25% in December […]

February 10, 2025

๐…๐Ž๐Œ๐Ž ๐ค๐ข๐ฅ๐ฅ๐ฌ ๐ ๐จ๐จ๐ ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ

Too many estate agents on the Costa del Sol spend their time worrying about what the competition is doing instead of focusing on what they do best. I know this because I am a consultant, so this is the recurring theme… I know this how? I am a marketing consultant for real estate agents. ๐Ÿ˜ฎ Someone else is running Google Ads? You panic. ๐Ÿ˜ฎ A […]

February 8, 2025

It Is What It Is

Spain is a great place to spend money. Getting a job as an expat? No so great – As Craig Stewart, of estate agency We Sell Homes in Paradise based near Sotogrande in Southern Spain says: “I think one thing to make very clear is Spain is a great place to spend your money. There are not many jobs here. It’s a great place to […]

January 31, 2025

Robust & Resilient

Despite best efforts by Brexit stupidity, apocalyptic pandemics, Pedro Sanchez throwing grenades at investor confidence, Scandinavian currency wobbles, Trumpmania, wars and the cost of living crises throughout Europe, all indications suggest that Costa del Sol and Marbella area property prices will continue to rise. And why wouldnโ€™t they? Since Covid weโ€™ve witnessed a blurring of the lines between primary and secondary residences. This shift, coupled […]

January 30, 2025

Luxury Tourism on the Costa del Sol: A Booming Market

The Costa del Sol has transformed into one of Europeโ€™s top luxury destinations, attracting high-net-worth individuals (HNWIs) from across the globe. Marbella, in particular, has become a hotspot for affluent travellers, offering exclusive resorts, Michelin-starred dining, high-end real estate, and world-class golf courses. Why the Costa del Sol Appeals to Luxury Travellers 1. Exclusive Resorts & Five-Star Hotels Marbellaโ€™s Golden Mile is home to legendary […]

January 27, 2025

Build trust, not just a feed

A widely accepted best practice is to follow the 80/20 rule for social media content: 80% of posts should focus on content that provides value to your audience. This includes sharing helpful information, tips, trends, news, or entertaining content that resonates with their interests, needs, or challenges. This builds trust and engagement. 20% of posts can be promotional, highlighting your companyโ€™s services, achievements, offers, or […]

January 26, 2025

Spain 100% Tax: Potential Impact the Real Estate Market?

The proposed 100% tax on property purchases by non-EU, non-resident buyers in Spain is expected to have significant impacts on the real estate market: 1. Decline in foreign investment: The tax would likely make Spain less attractive to non-EU investors, potentially leading to a drop in foreign demand for properties. 2. Market slowdown: Uncertainty surrounding the tax may cause a temporary decrease in property sales, […]

January 25, 2025

Spain 100% Tax: Impact on Rentals in Tourist Areas

The proposed tax increase on holiday rentals in Spain is likely to have several effects on the availability of rental properties in tourist areas: 1. Reduction in short-term rentals: The tax hike may discourage property owners from offering short-term holiday rentals, potentially leading to a decrease in the number of available tourist accommodations. 2. Shift towards long-term rentals: Some property owners may choose to convert […]