January 27, 2025
Build trust, not just a feed
A widely accepted best practice is to follow the 80/20 rule for social media content: 80% of posts should focus on content that provides value to your audience. This includes sharing helpful information, tips, trends, news, or entertaining content that resonates with their interests, needs, or challenges. This builds trust and engagement. 20% of posts can be promotional, highlighting your companyโs services, achievements, offers, or […]