(and what you can do about it) Agents: Want to convert more leads into sales without spending a fortune? There’s a short explanation and a long rambling one of how you can do just that. The short version: implement some basic level of automation for responding to enquiries when your office is closed. The long rambling version: On average, around half of your leads arrive […]
Why some marketing channels can’t (and shouldn’t) be tracked and how to avoid attributing sales to the wrong marketing activity Agents, sometimes you just have to ignore marketing people (like me) who obsess over tracking the crap out of all your marketing activities. If it works, keep doing it. But how do you attribute marketing activities to your sales so that you can see what’s […]
If I had a dollar for every time a brand-new real estate agent came to me over the years for lead generation with the angle “I only want to sell luxury real estate” – I’d have a ton of dollars, maybe I might even own one of these fancy properties myself. I always visualised having a big red chair like British TV chat host Graham […]
Real estate lead generation: why marketing & sales can’t just get along You’re spending good money on generating real estate buyer leads via paid ads on Google and/or Facebook. The leads are flying in, your sales team is busy, the future is bright. Roll forward 6 months. The sales are not rolling in as you forecasted. “These leads are no good,” complains the sales team. […]