Pia Arrieta Morales to talk to me about Marbella-based DM Properties – Knight Frank’s new YouTube series called The Architect Series, which showcases luxury properties in Marbella, Spain. The 3rd episode of which was published today. Pia explains that the video series aims to give a voice to the architects and designers of these properties, allowing them to explain their design choices and provide insight […]
Good news! Spain has some of the cheapest mortgages in Europe, even though interest rates have gone up recently. Out of 12 European countries, Spain ranked fourth with an average interest rate of 2.02% in Q3 2022, behind Portugal, France, and Denmark. The average interest rate for all 12 countries was 3.48%, which is a bit higher than before. Spain has a lot of people […]
Video content is preferred by customers and is likely to become even more important in the future. Here are 7 statistics based on research that supports the argument that using video as a format in modern marketing is important for estate agents: According to a study by HubSpot, 81% of businesses use video as a marketing tool, up from 63% in 2017. A study by […]
The number of properties sold in Spain in 2022 increased by 6.1% and prices were up by 7.2% compared to 2021, according to official stats released yesterday by Spain’s Notaries. Regionally, the two which stand out in terms of volume of properties sold in 2022 were the Canary Islands with +26.9% and the Valencian Community with +14.0%. Andalucia was +2.7% Although I haven’t studied the […]
Here are some tips for estate agents to follow up on sales leads better: Act quickly: Respond to leads as quickly as possible, ideally within a few minutes. Speed is critical in converting leads into clients. Personalize your approach: Tailor your follow-up messages to the specific needs and interests of each lead. Use their name, reference their property preferences, and provide value-added information. Use multiple […]
Here are some statistics based on research that highlight the importance of following up sales leads quickly: According to a study by InsideSales.com, the odds of qualifying a lead drop by over 400% if a salesperson takes more than five minutes to respond. A Harvard Business Review study found that companies that responded to leads within an hour were seven times more likely to qualify […]
Here is the state of social media for real estate agencies in the Marbella area as I see it… is Facebook for oldies? Is TikTok for kids? Is Instagram where it’s at? Should we be tweeting our listings? aaargh… What networks are our buyers using? How best to reach them? Everyone has a different opinion… Firstly, let’s get one thing straight. Whether your bag is […]
#realestate + #sociamedia = the most misunderstood relationship everrrr. Most agents don’t entirely know WHY they do social, just that others do it. In the spirit of providing some light weekend reading, here are some real estate social media stats (from the USA) from The Close which I thought were pretty interesting… These are percentages of estate agents using the following social media channels for […]
So today I want to talk about something that is coming up a lot more for estate agencies. Which is the trend towards video. Which goes under the banner of a video-first strategy. Which essentially means that when you’re looking at doing any kind of marketing. You first think about whether it’s possible to do it with video and if so, you do it with […]
Local leading agency Panorama Properties Marbella has just published its annual market report. This along with the one published by DM Properties – Knight Frank (they published theirs in June) are two of the most awaiting market reports and one which is picked up by the press and carries some weight. These are my takeaways: 🔹#Marbella’s “low season” has ceased to exist 🔹An ‘explosion’ of […]