#realestate + #sociamedia = the most misunderstood relationship everrrr. Most agents don’t entirely know WHY they do social, just that others do it. In the spirit of providing some light weekend reading, here are some real estate social media stats (from the USA) from The Close which I thought were pretty interesting… These are percentages of estate agents using the following social media channels for […]
So today I want to talk about something that is coming up a lot more for estate agencies. Which is the trend towards video. Which goes under the banner of a video-first strategy. Which essentially means that when you’re looking at doing any kind of marketing. You first think about whether it’s possible to do it with video and if so, you do it with […]
Local leading agency Panorama Properties Marbella has just published its annual market report. This along with the one published by DM Properties – Knight Frank (they published theirs in June) are two of the most awaiting market reports and one which is picked up by the press and carries some weight. These are my takeaways: 🔹#Marbella’s “low season” has ceased to exist 🔹An ‘explosion’ of […]
Spanish property sales to foreign buyers in the second half of 2021 were 42% higher than the same period the previous year. This was revealed by data presented yesterday (Tuesday) by the Consejo General del Notariado which also shows that 18.6% of total sales nationwide were made by foreigners, in line with the average recorded between 2012 and 2019 (18.7%). The top 5 regions by y-o-y increases were: 1. […]
Marbella agency Solvilla has tied a collab for a series of property tours along with Pacaso Homes with one of the world’s top real estate YouTubers: Enes Yilmazer. Aside from almost 2m subscribers, Enes is known for touring some of the world’s most expensive homes (link to his channel in comments below). He was in town, staying at Villa Vida, a Pacaso Home in Las […]
Spanish property expert, author, and Managing Director of Marbella-based agency Cloud Nine Spain Sean Woolley chats with local real estate marketing consultant Alfredo Bloy-Dawson about the different markets available to agents and how each agency needs to have a clear picture of where they have the highest likeliness of success. Sean Woolley (SW): Every agent has a client pool that they feel comfortable dealing with, […]
Here Spanish property expert, author and Managing Director of Marbella based agency Cloud Nine Spain Sean Woolley chats with local real estate marketing consultant Alfredo Bloy-Dawson about the “Year End Market Perspectives” report published by Forbes Global Properties from a local Marbella luxury real estate perspective. The 31-page International #luxury property market report is packed with stats and trends about the world’s super-rich, (albeit with […]
From many years managing Google Ads campaigns for agents here on the Costa del Sol, I’ve learned one thing: it’s a numbers game. OK, come to think of it I’ve learned another thing: lead gen is not for everyone. But this article is about the first lesson. Agents who get that it’s a numbers game are generally successful with it; agents who don’t, tend to […]
A couple of years ago, I was hired by a large, successful Spanish developer to generate leads and help convert them to sales. This is a true story. Their Marbella sales team had been handed 1000 leads over the course of a year and generated 0 sales from them. Zero. Marketing blamed sales, sales blamed marketing. Management wanted to know how to fix it. Those […]
Modern content strategies are simple in theory, but difficult to do in practice for most estate agencies. At least here in Marbella, Spain. Key ingredient 1: Produce content your buyers (or collaborators) want, and Key ingredient 2: ensure they see/consume it. If you don’t have anything to say of value. Say nothing. Otherwise, it’s just noise. So if it’s this easy, why does it […]