marbella luxury real estate
Marbella
November 13, 2020

We all want to sell luxury property

If I had a dollar for every time a brand-new real estate agent came to me over the years for lead generation with the angle “I only want to sell luxury real estate” –  I’d have a ton of dollars, maybe I might even own one of these fancy properties myself. I always visualised having a big red chair like British TV chat host Graham […]

the lead generation gap
Lead Generation
September 4, 2020

The Lead Generation Gap

Real estate lead generation: why marketing & sales can’t just get along You’re spending good money on generating real estate buyer leads via paid ads on Google and/or Facebook. The leads are flying in, your sales team is busy, the future is bright. Roll forward 6 months. The sales are not rolling in as you forecasted. “These leads are no good,” complains the sales team. […]