August 4, 2025

Andalucia: January 2007 to May 2025

Based on official Notaries data, here is a detailed analysis of the trends from January 2007 to May 2025 for Andalucia, Spain. The data reveals a clear and dramatic cycle in the Andalusian housing market, characterized by a significant boom and bust, followed by a long and sustained recovery. 1. The Market Peak and Major Decline (2007-2013) Peak of the Market: The market began the […]

August 4, 2025

Spain: Property Sales Trends (2007-2025)

Based on monthly data provided by Spain’s Notaries on home sales, the following trends and patterns were observed for the specified regions and the total market. 1. Overall Market Trends (Total) The data, spanning from January 2007 to May 2025, reveals a clear cycle in the housing market, with a major downturn followed by a period of recovery and subsequent growth. Peak and Decline (2007-2013): […]

August 3, 2025

Runway to More International Demand

Málaga Airport is now Spain’s 4th busiest, a direct runway to more international demand on the Costa del Sol. Over 50 airlines operate direct connections to between 124 and 157 destinations from Malaga Airport, spanning more than 30 countries (mostly across Europe, as well as Africa, the Middle East, and North America). Malaga Airport now handles ~85% of all international arrivals into Andalucia and is […]

August 3, 2025

Balancing the Funnel

If all your real estate video content is top-of-funnel, you’re missing out. Top-of-funnel video content brings them in. Bottom-of-funnel video content moves them forward. If you’re only playing to the crowd, don’t be surprised when someone else closes the deal. Because at the end of the day, the real estate agent who wins isn’t the one with the most likes – it’s the one who […]

August 1, 2025

Fluff Dressed Up As Insight

Short-form content has dominated for years – Reels, Stories, quick-hit posts – but 2025 is seeing a shift. Long-form is making a comeback. And if you’re selling property in Marbella to international buyers, it’s worth paying attention. This isn’t about blogging for the sake of it. It’s about strategy. According to Social Media Pro, audiences are tired of fluff. They want more substance, and longer […]

July 28, 2025

Qualification by Friction

“Qualification by Friction” is costing you. Here’s why… Making it hard for buyers to contact you so that only the most “serious” will persist is self-sabotage. In a market like Marbella, you’re not just competing with local agents, you’re competing with a global standard of customer experience. In the Marbella real estate, where foreign buyers make up a significant share of transactions, every missed email, […]

July 23, 2025

Marbella Market Brief: Q3 2025 Snapshot

The Marbella property market continues to outperform expectations in 2025, driven by steady international demand, limited high-end supply, and broader economic strength across Spain. This Q3 snapshot breaks down price movements, buyer trends, and investment signals to help professionals stay informed. Key Stats at a Glance: Estimated price growth (YTD): +4.3% Forecast for full 2025: ~5% (Knight Frank, July 2025) Most active buyer nationalities: UK, […]

July 23, 2025

CRM, MLS, Portal… what’s the difference?

CRM, MLS, Portal… 🤯 If you’ve waited too long to ask, this one’s for you. Over the past decade, I’ve often heard estate agents and others in the real estate world use these acronyms interchangeably, and it causes no end of confusion. This isn’t just a case of potato–potahto. Agents sometimes say “CRM” when they mean “MLS,” or refer to an MLS as a “portal.” […]

July 22, 2025

LPA Steps In

Following major recent developments in Spain’s property portal market*, Álvaro Botella Fernández, president of LPA – The leading property agents of Spain, has voiced concerns about the potential impact on real estate agents, particularly regarding rising advertising costs. In response to this, he has informed members of the association that in the coming months, the LPA “will launch our own real estate portal to strengthen […]

July 22, 2025

Spain Climbs Global Ranks

Ever wondered what it would cost to own the entire Spanish housing market? Just a casual €2.8 trillion (that’s $3.3 trillion for our American friends). Pocket change, really. Savills’ latest global residential report reveals that this eye-watering sum has catapulted Spain to 17th place globally in the housing wealth rankings – a meteoric three-spot climb in just one year. Not bad for a country where […]