Author: Alfredo Bloy-Dawson

Alfredoβ€―Bloy‑Dawson is a seasoned real estate marketing consultant based in Marbella, Spain. Drawing on over a decade of experience he now collaborates with top-tier real estate agencies, property developers, and property portals across Spain - most notably on the Costa del Sol - to craft marketing strategies. He is the co-author of Home Truths: A Candid Analysis of the Costa del Sol Property Market
News
September 11, 2023

Design Hills Dolce&Gabbana Marbella, Launched

DOLCE&GABBANA and Sierra Blanca Estates Developments unveiled new details about their joint ultra-luxury #brandedresidences real estate project, πƒπžπ¬π’π π§ 𝐇𝐒π₯π₯𝐬 πŒπšπ«π›πžπ₯π₯𝐚, during a private presentation event on Friday attended by Domenico Dolce, as any of you on Instagram will have no doubt seen. During the presentation event, Dolce&Gabbana and Sierra Blanca Estates were able to unveil the first digital images of their future joint project, as […]

real estate marketing doesnt work
Social Media
August 15, 2023

Real Estate Marketing Doesn’t Work…

The problem with real estate marketing is that most of the time it doesn’t work because agents expect certain results that don’t actually happen. This is mainly due to a lack of understanding of how digital marketing activities can produce actual sales. In the early days, there was a belief that doing various marketing activities would magically lead to sales, but this was often just […]

the only way is up
News
August 6, 2023

Spain New build sales rise: bucking trend?

The number of homes sold in Spain in June experienced a 6.4% decline compared to the same period last year, amounting to 53,999 transactions, as reported by the National Institute of Statistics (INE). This marks the fifth consecutive month of declines in the housing market. The sale of resale properties saw a significant decrease of 9.7% during the sixth month of the year, with a […]

Agreement in Principles Spain Mortgage
Buying in Spain
May 30, 2023

Spanish Mortgages & Agreement In Principle (AIP): Worthless?

This interview with Marc Elliott de Lama, Owner of Fluent Finance Abroad, discusses the concept of Agreement In Principle (AIP) in Spain. AIP is offered by banks in the UK as a piece of paper that is not worth much but gives assurance that the customer will get a mortgage based on the information provided. In Spain, there is a similar concept called “simulacion,” but […]

Business
May 3, 2023

How Will Artificial intelligence (AI) Affect Real Estate Agents

Artificial intelligence (AI) is already starting to transform the real estate industry, and it is likely to have a significant impact on real estate agents in the future. Here are some ways that AI could affect real estate agents: Better data analysis: AI can help real estate agents analyze vast amounts of data on properties, neighbourhoods, and market trends. This can help them make more […]

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Interviews
April 20, 2023

Giving Architects a Voice with Pia Arrieta Morales

Pia Arrieta Morales to talk to me about Marbella-based DM Properties – Knight Frank’s new YouTube series called The Architect Series, which showcases luxury properties in Marbella, Spain. The 3rd episode of which was published today. Pia explains that the video series aims to give a voice to the architects and designers of these properties, allowing them to explain their design choices and provide insight […]

News
April 20, 2023

Spain has some of the cheapest mortgages in Europe

Good news! Spain has some of the cheapest mortgages in Europe, even though interest rates have gone up recently. Out of 12 European countries, Spain ranked fourth with an average interest rate of 2.02% in Q3 2022, behind Portugal, France, and Denmark. The average interest rate for all 12 countries was 3.48%, which is a bit higher than before. Spain has a lot of people […]

Strategy
March 3, 2023

Why Estate Agents Should Be Using Video in the Marketing

Video content is preferred by customers and is likely to become even more important in the future. Here are 7 statistics based on research that supports the argument that using video as a format in modern marketing is important for estate agents: According to a study by HubSpot, 81% of businesses use video as a marketing tool, up from 63% in 2017. A study by […]

the only way is up
News
February 8, 2023

Spain Property Sales +6.1% in 2022

The number of properties sold in Spain in 2022 increased by 6.1% and prices were up by 7.2% compared to 2021, according to official stats released yesterday by Spain’s Notaries. Regionally, the two which stand out in terms of volume of properties sold in 2022 were the Canary Islands with +26.9% and the Valencian Community with +14.0%. Andalucia was +2.7% Although I haven’t studied the […]

Lead Generation
January 9, 2023

Lead Follow-up tips for estate agents

Here are some tips for estate agents to follow up on sales leads better: Act quickly: Respond to leads as quickly as possible, ideally within a few minutes. Speed is critical in converting leads into clients. Personalize your approach: Tailor your follow-up messages to the specific needs and interests of each lead. Use their name, reference their property preferences, and provide value-added information. Use multiple […]