Spanish property expert, author, and Managing Director of Marbella-based agency Cloud Nine Spain Sean Woolley chats with local real estate marketing consultant Alfredo Bloy-Dawson about the different markets available to agents and how each agency needs to have a clear picture of where they have the highest likeliness of success. Sean Woolley (SW): Every agent has a client pool that they feel comfortable dealing with, […]
Here Spanish property expert, author and Managing Director of Marbella based agency Cloud Nine Spain Sean Woolley chats with local real estate marketing consultant Alfredo Bloy-Dawson about the “Year End Market Perspectives” report published by Forbes Global Properties from a local Marbella luxury real estate perspective. The 31-page International #luxury property market report is packed with stats and trends about the world’s super-rich, (albeit with […]
From many years managing Google Ads campaigns for agents here on the Costa del Sol, I’ve learned one thing: it’s a numbers game. OK, come to think of it I’ve learned another thing: lead gen is not for everyone. But this article is about the first lesson. Agents who get that it’s a numbers game are generally successful with it; agents who don’t, tend to […]
A couple of years ago, I was hired by a large, successful Spanish developer to generate leads and help convert them to sales. This is a true story. Their Marbella sales team had been handed 1000 leads over the course of a year and generated 0 sales from them. Zero. Marketing blamed sales, sales blamed marketing. Management wanted to know how to fix it. Those […]
Modern content strategies are simple in theory, but difficult to do in practice for most estate agencies. At least here in Marbella, Spain. Key ingredient 1: Produce content your buyers (or collaborators) want, and Key ingredient 2: ensure they see/consume it. If you don’t have anything to say of value. Say nothing. Otherwise, it’s just noise. So if it’s this easy, why does it […]
New, stricter regulations are coming your way, says Víctor Moreno. He says the average level of technification (technology applied to the home) here is just 5% of what it could be. In Marbella things are better than inland Andalucia, where he says there are developments reaching 50%. Developers in Spain need to start thinking about technology in the home from the perspective of the buyers, […]
??? IT’S OFFICIAL ? Super-slick Marbella-based kings of video Drumelia Real Estate have teamed up with Nest Seekers International, the US-based property brokerage behind TV shows Million Dollar Listing and Million Dollar Beach House. Seems like a perfect fit ? According to an article published today in PrimeResi Journal it’s “the start of a wider launch into the Spanish market by Nest Seekers, which is […]
If you’re not sick of hearing about them already, you will be soon… MARBELLA is POSITIVELY BUZZING with the arrival of US co-ownership firm Pacaso. What at first might be reminiscent of a posh reinvention of timeshare …the CEO explains the differences in this interview here SO THIS IS THE STORY SO FAR: Pacaso, which is valued at in excess of $1.5 billion and which […]
Alex Radford (AR) – My name is Alex Radford. I’m an English solicitor and Spanish lawyer, and I’m the founder of LegalServicesinSpain.com. And we have a specialist website there called GetSpanishResidency.com and we help clients from all over the world apply for and obtain visas and residencies to live in Spain. Anyone wanting to spend more than 90 days in a 180 day period in […]
“It’s not rocket science” ? the authorities need to do much more to promote Marbella & the Costa del Sol as a leading destination for luxury buyers internationally. This is the clear message from Ugo Bagration, Head of Business Expansion at Berkshire Hathaway HomeServices Marbella (part of billionaire investor Warren Buffet’s global real estate brand). The following is a transcript of this video interview here. Alfredo […]