A couple of years ago, I was hired by a large, successful Spanish developer to generate leads and help convert them to sales. This is a true story. Their Marbella sales team had been handed 1000 leads over the course of a year and generated 0 sales from them. Zero. Marketing blamed sales, sales blamed marketing. Management wanted to know how to fix it. Those […]
Modern content strategies are simple in theory, but difficult to do in practice for most estate agencies. At least here in Marbella, Spain. Key ingredient 1: Produce content your buyers (or collaborators) want, and Key ingredient 2: ensure they see/consume it. If you don’t have anything to say of value. Say nothing. Otherwise, it’s just noise. So if it’s this easy, why does it […]
New, stricter regulations are coming your way, says Víctor Moreno. He says the average level of technification (technology applied to the home) here is just 5% of what it could be. In Marbella things are better than inland Andalucia, where he says there are developments reaching 50%. Developers in Spain need to start thinking about technology in the home from the perspective of the buyers, […]
??? IT’S OFFICIAL ? Super-slick Marbella-based kings of video Drumelia Real Estate have teamed up with Nest Seekers International, the US-based property brokerage behind TV shows Million Dollar Listing and Million Dollar Beach House. Seems like a perfect fit ? According to an article published today in PrimeResi Journal it’s “the start of a wider launch into the Spanish market by Nest Seekers, which is […]
If you’re not sick of hearing about them already, you will be soon… MARBELLA is POSITIVELY BUZZING with the arrival of US co-ownership firm Pacaso. What at first might be reminiscent of a posh reinvention of timeshare …the CEO explains the differences in this interview here SO THIS IS THE STORY SO FAR: Pacaso, which is valued at in excess of $1.5 billion and which […]
Alex Radford (AR) – My name is Alex Radford. I’m an English solicitor and Spanish lawyer, and I’m the founder of LegalServicesinSpain.com. And we have a specialist website there called GetSpanishResidency.com and we help clients from all over the world apply for and obtain visas and residencies to live in Spain. Anyone wanting to spend more than 90 days in a 180 day period in […]
“It’s not rocket science” ? the authorities need to do much more to promote Marbella & the Costa del Sol as a leading destination for luxury buyers internationally. This is the clear message from Ugo Bagration, Head of Business Expansion at Berkshire Hathaway HomeServices Marbella (part of billionaire investor Warren Buffet’s global real estate brand). The following is a transcript of this video interview here. Alfredo […]
In a word: yes. But before you divert all your marketing budget to target Warsaw, read on… Turns out that – as with the Swedes – Poland’s super-rich are getting super-richer faster than the rest. Knight Frank’s international residential research guru, Kate Everett-Allen called it back in March this year. Kate tells me that “in the Wealth Report we tipped it [Poland] for growth – […]
The Swedish love affair with Marbella continues. Sweden overtook the UK as the nation with the most searches for Marbella property in Q2 according to new figures from Spain’s largest portal Idealista in a report published yesterday. The Idealista data also shows that Swedish buyers topped the ranking for searches in Mijas, Fuengirola, Nerja & Almuñecar. This was echoed by leading luxury real estate agency […]
I’ve carried out a little research on a dozen Property Portals to see what they are posting on their LinkedIn pages. My objective was to see if any of them are crushing it (doing a great job) ….and maybe I’ll learn something along the way. The result? They aren’t. It’s underwhelming and a bit half-arsed to be honest, with a few exceptions. It seems most […]