January 27, 2021
Tracking: Why ignore people like me
Why some marketing channels can’t (and shouldn’t) be tracked and how to avoid attributing sales to the wrong marketing activity Agents, sometimes you just have to ignore marketing people (like me) who obsess over tracking the crap out of all your marketing activities. If it works, keep doing it. But how do you attribute marketing activities to your sales so that you can see what’s […]