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Savills Branded Residences Report Review

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Branded Residences

What continues to be a hot topic on the Costa del Sol: branded residences, here is a report about the category, courtesy of Savills,

It is fascinating to see what is in the pipeline worldwide, particularly that in the non-hotel branded residences category, the Trump brand is 3rd worldwide. It also makes sense that the main players globally are hotel-branded residences, with Four Seasons and The Ritz-Carlton leading the way. Less of a stretch of the imagination in terms of added value than, say, Lamborghini perhaps…

As far as locations go, although this is a global phenomenon, as might expected Dubai and South Florida lead the way. And nope, no mention of Marbella anywhere that I could see, so let’s keep things in perspective, we are small fry in the bigger picture of branded residences…

Always a stat I like to read: Branded residence price premiums, ie what people are willing to pay extra for a branded vs non-branded equivalent.

The magic number is 30% as a total, but it differed depending on location type:
πŸ”Έ Emerging City +52%
πŸ”Έ Resort +32%
πŸ”Έ Global City +24%

Marbella would fall in the “resort” category. “Resort locations tend to be most popular with second-home buyers looking to escape the frenetic pace of life in their home cities,” according the report.

Also thought this prediction in the Savills report was interesting: “π·π‘’π‘šπ‘Žπ‘›π‘‘ π‘“π‘œπ‘Ÿ 𝑙𝑒π‘₯π‘’π‘Ÿπ‘¦ π‘π‘Ÿπ‘Žπ‘›π‘‘π‘’π‘‘ π‘Ÿπ‘’π‘ π‘–π‘‘π‘’π‘›π‘π‘’π‘  π‘“π‘Ÿπ‘œπ‘š π‘‘π‘œπ‘šπ‘’π‘ π‘‘π‘–π‘ π‘π‘’π‘¦π‘’π‘Ÿπ‘  𝑖𝑠 π‘™π‘–π‘˜π‘’π‘™π‘¦ π‘‘π‘œ π‘”π‘Ÿπ‘œπ‘€ π‘“π‘Žπ‘ π‘‘π‘’π‘Ÿ 𝑖𝑛 π‘’π‘šπ‘’π‘Ÿπ‘”π‘–π‘›π‘” 𝑐𝑖𝑑𝑖𝑒𝑠, π‘ π‘’π‘β„Ž π‘Žπ‘  π»π‘œ πΆβ„Žπ‘– π‘€π‘–π‘›β„Ž 𝐢𝑖𝑑𝑦, πΆπ‘Žπ‘–π‘Ÿπ‘œ, π‘†π‘ŽΜƒπ‘œ π‘ƒπ‘Žπ‘’π‘™π‘œ, πΌπ‘ π‘‘π‘Žπ‘›π‘π‘’π‘™, π‘€β„Žπ‘’π‘Ÿπ‘’ π‘‘β„Žπ‘’ π‘žπ‘’π‘Žπ‘™π‘–π‘‘π‘¦ π‘œπ‘“ π‘‘β„Žπ‘’ 𝑒π‘₯𝑖𝑠𝑑𝑖𝑛𝑔 π‘ π‘‘π‘œπ‘π‘˜ 𝑖𝑠 π‘’π‘›π‘™π‘–π‘˜π‘’π‘™π‘¦ π‘‘π‘œ π‘šπ‘’π‘’π‘‘ π‘‘β„Žπ‘’ π‘Ÿπ‘’π‘žπ‘’π‘–π‘Ÿπ‘’π‘šπ‘’π‘›π‘‘π‘  π‘“π‘œπ‘Ÿ β„Žπ‘–π‘”β„Ž-π‘žπ‘’π‘Žπ‘™π‘–π‘‘π‘¦ π‘“π‘–π‘‘π‘œπ‘’π‘‘ π‘Žπ‘›π‘‘ π‘ π‘’π‘Ÿπ‘£π‘–π‘π‘’π‘  𝑏𝑦 𝑛𝑒𝑀 π»π‘π‘ŠπΌπ‘ . 𝐼𝑛 π‘‘β„Žπ‘’π‘ π‘’ π‘šπ‘Žπ‘Ÿπ‘˜π‘’π‘‘π‘ , π‘‘β„Žπ‘’π‘Ÿπ‘’ 𝑀𝑖𝑙𝑙 𝑏𝑒 π‘œπ‘π‘π‘œπ‘Ÿπ‘‘π‘’π‘›π‘–π‘‘π‘–π‘’π‘  π‘“π‘œπ‘Ÿ π‘’π‘Ÿπ‘π‘Žπ‘› π‘’π‘π‘ π‘π‘Žπ‘™π‘’ π‘Ÿπ‘’π‘ π‘–π‘‘π‘’π‘›π‘π‘’π‘  π‘Žπ‘  𝑀𝑒𝑙𝑙 π‘Žπ‘  𝑙𝑒π‘₯π‘’π‘Ÿπ‘¦ π‘π‘Ÿπ‘œπ‘‘π‘’π‘π‘‘π‘  π‘“π‘œπ‘Ÿ π‘π‘Ÿπ‘Žπ‘›π‘‘-π‘™π‘œπ‘¦π‘Žπ‘™, 𝑀𝑒𝑙𝑙-π‘‘π‘Ÿπ‘Žπ‘£π‘’π‘™π‘™π‘’π‘‘ π‘π‘’π‘ π‘‘π‘œπ‘šπ‘’π‘Ÿπ‘ .”

So if Malaga City fits that description of an emerging city, it suggests there could be interest from domestic market in the city and not just international buyers as we tend to assume?

Anyway, dive into the report, at 11 pages it is far more digestible than many of the others I have laid eyes on..

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