𝐅𝐎𝐌𝐎 𝐤𝐢𝐥𝐥𝐬 𝐠𝐨𝐨𝐝 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬

Too many estate agents on the Costa del Sol spend their time worrying about what the competition is doing instead of focusing on what they do best. I know this because I am a consultant, so this is the recurring theme… I know this how? I am a marketing consultant for real estate agents.

😮 Someone else is running Google Ads? You panic.

😮 A competitor is using AI? You feel behind.

😮 Another agency is posting 10 times a day? You question your strategy.

𝐒𝐭𝐨𝐩.

Not every game is yours to play.

And more importantly—not every game is yours to win.

🔹 If your strength is deep local knowledge, own it—become the agent everyone calls for off-market insights.

🔹 If you thrive with international buyers, lean into it—educate them, nurture them, make them trust you.

🔹 If referrals are your bread and butter, double down—stay visible, stay in touch, keep delivering value.

The agents who win aren’t the ones trying to do everything. They’re the ones who know exactly what they’re great at and do it better than anyone else.

Let the others chase trends.

𝐂𝐨𝐦𝐩𝐞𝐭𝐞 𝐰𝐡𝐞𝐫𝐞 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐰𝐢𝐧.