Something shifted in Marbella recently, and it went far beyond the usual resort town narrative. The Pool hosted the launch of Marbella 2.0 – a conversation about what this place could become when tech meets tradition, when global ambition plants roots in Andalusian soil.
Christian Rasmusson from The Pool Marbella was there, along with some people who’ve already made the leap: Armando González from Ravenpack and Nawal Roy from Holmusk. They weren’t just talking theory – they shared real experiences of building companies that happen to call Marbella home.
The Pool Marbella showed it’s not just another co-working space. It’s betting that Marbella can nurture the kind of business ecosystem that typically only flourishes in places like Berlin or Barcelona. Local talent meeting international opportunity. Spanish creativity powered by global capital.
The cultural piece was equally compelling. Antonio Banderas didn’t just build Teatro del Soho for the headlines – he’s working to make serious theatre part of everyday Marbella life. It’s part of something bigger: a city that’s not content to be known only for its beaches and luxury shopping.
The evening made clear this isn’t about abandoning what makes Marbella special. It’s about adding new layers to a place that’s always been more complex than its reputation suggests. For those who attended – whether longtime residents or newcomers considering making Marbella part of their story – it offered a glimpse of where this town is heading.
Watch the full launch of Marbella 2.0 at The Pool Marbella here: https://youtu.be/ipHGQ-iorWs
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