Try this the next time someone approaches you from a property portal you haven’t heard of… Simple hack for checking out a property portals traffic is to paste the web address of the portal on https://www.similarweb.com/ and have a look, anything under 250/500k visits a month is a red flag in most cases.
On the similarweb.com website you can also see what countries their visitors are from to see if it matches where the buyers in your area typically come from.
As always, there are a million nuances to this,s but in my opinion the above should be a step 1 to see if it’s worth exploring further… unless their proposition is something other than the standard subscription model.
There is not much benefit to being first in the property portals space unless they already have the traffic.
💡Just because a portal has traffic it doesn’t mean it will produce you buckets of quality leads, that’s on you and your portfolio.
Step 1 👉 Secure relevant visibility (ahead of time)
Step 2 👉 Assess performance with your portfolio
Transparency: I consult for a property portal. The above is my opinion based on my own experience, and they have not asked me to create this post.
