Artificial intelligence (AI) is already starting to transform the real estate industry, and it is likely to have a significant impact on real estate agents in the future. Here are some ways that AI could affect real estate agents: Better data an ...
Giving Architects a Voice with Pia Arrieta Morales
Pia Arrieta Morales to talk to me about Marbella-based DM Properties - Knight Frank's new YouTube series called The Architect Series, which showcases luxury properties in Marbella, Spain. The 3rd episode of which was published today. Pia explains tha ...
Spain has some of the cheapest mortgages in Europe
Good news! Spain has some of the cheapest mortgages in Europe, even though interest rates have gone up recently. Out of 12 European countries, Spain ranked fourth with an average interest rate of 2.02% in Q3 2022, behind Portugal, France, and Denm ...
Why Estate Agents Should Be Using Video in the Marketing
Video content is preferred by customers and is likely to become even more important in the future. Here are 7 statistics based on research that supports the argument that using video as a format in modern marketing is important for estate agents: ...
Spain Property Sales +6.1% in 2022
The number of properties sold in Spain in 2022 increased by 6.1% and prices were up by 7.2% compared to 2021, according to official stats released yesterday by Spain's Notaries. Regionally, the two which stand out in terms of volume of properties sol ...
Lead Follow-up tips for estate agents
Here are some tips for estate agents to follow up on sales leads better: Act quickly: Respond to leads as quickly as possible, ideally within a few minutes. Speed is critical in converting leads into clients. Personalize your approach: Tailor ...
Why Speed-to-Lead is Essential for Estate Agents
Here are some statistics based on research that highlight the importance of following up sales leads quickly: According to a study by InsideSales.com, the odds of qualifying a lead drop by over 400% if a salesperson takes more than five minutes ...
The Confusing World of Agents & Social Media
Here is the state of social media for real estate agencies in the Marbella area as I see it... is Facebook for oldies? Is TikTok for kids? Is Instagram where it's at? Should we be tweeting our listings? aaargh... What networks are our buyers us ...
Social Media & Real Estate’s Love-Hate Relationship
#realestate + #sociamedia = the most misunderstood relationship everrrr. Most agents don't entirely know WHY they do social, just that others do it. In the spirit of providing some light weekend reading, here are some real estate social media stat ...
Video-first Marketing Strategy for Marbella Estate Agents
So today I want to talk about something that is coming up a lot more for estate agencies. Which is the trend towards video. Which goes under the banner of a video-first strategy. Which essentially means that when you're looking at doing any kind o ...