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real estate marketing doesnt work

Real Estate Marketing Doesn’t Work…

August 15, 2023
by Alfredo Bloy-Dawson Social Media

The problem with real estate marketing is that most of the time it doesn't work because agents expect certain results that don't actually happen. This is mainly due to a lack of understanding of how digital marketing activities can produce actual sal ...

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the only way is up

Spain New build sales rise: bucking trend?

August 6, 2023
by Alfredo Bloy-Dawson News

The number of homes sold in Spain in June experienced a 6.4% decline compared to the same period last year, amounting to 53,999 transactions, as reported by the National Institute of Statistics (INE). This marks the fifth consecutive month of declin ...

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Agreement in Principles Spain Mortgage

Spanish Mortgages & Agreement In Principle (AIP): Worthless?

May 30, 2023
by Alfredo Bloy-Dawson Buying in Spain

This interview with Marc Elliott de Lama, Owner of Fluent Finance Abroad, discusses the concept of Agreement In Principle (AIP) in Spain. AIP is offered by banks in the UK as a piece of paper that is not worth much but gives assurance that the custom ...

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How Will Artificial intelligence (AI) Affect Real Estate Agents

May 3, 2023
by Alfredo Bloy-Dawson Business

Artificial intelligence (AI) is already starting to transform the real estate industry, and it is likely to have a significant impact on real estate agents in the future. Here are some ways that AI could affect real estate agents: Better data an ...

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Giving Architects a Voice with Pia Arrieta Morales

April 20, 2023
by Alfredo Bloy-Dawson Interviews

Pia Arrieta Morales to talk to me about Marbella-based DM Properties - Knight Frank's new YouTube series called The Architect Series, which showcases luxury properties in Marbella, Spain. The 3rd episode of which was published today. Pia explains tha ...

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Spain has some of the cheapest mortgages in Europe

April 20, 2023
by Alfredo Bloy-Dawson News

Good news! Spain has some of the cheapest mortgages in Europe, even though interest rates have gone up recently. Out of 12 European countries, Spain ranked fourth with an average interest rate of 2.02% in Q3 2022, behind Portugal, France, and Denm ...

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Why Estate Agents Should Be Using Video in the Marketing

March 3, 2023
by Alfredo Bloy-Dawson Strategy

Video content is preferred by customers and is likely to become even more important in the future. Here are 7 statistics based on research that supports the argument that using video as a format in modern marketing is important for estate agents: ...

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the only way is up

Spain Property Sales +6.1% in 2022

February 8, 2023
by Alfredo Bloy-Dawson News

The number of properties sold in Spain in 2022 increased by 6.1% and prices were up by 7.2% compared to 2021, according to official stats released yesterday by Spain's Notaries. Regionally, the two which stand out in terms of volume of properties sol ...

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Lead Follow-up tips for estate agents

January 9, 2023
by Alfredo Bloy-Dawson Lead Generation

Here are some tips for estate agents to follow up on sales leads better: Act quickly: Respond to leads as quickly as possible, ideally within a few minutes. Speed is critical in converting leads into clients. Personalize your approach: Tailor ...

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Why Speed-to-Lead is Essential for Estate Agents

December 5, 2022
by Alfredo Bloy-Dawson Lead Generation

Here are some statistics based on research that highlight the importance of following up sales leads quickly: According to a study by InsideSales.com, the odds of qualifying a lead drop by over 400% if a salesperson takes more than five minutes ...

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the only way is up

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Alfredo Bloy-Dawson

I work exclusively with Spain’s leading and most promising real estate agencies, property developers & property portals formulating strategy and acting as an expert advisor.

During the 7 years I was Marketing Director at one of Spain’s leading real estate marketing agencies based in the Marbella area of the Costa del Sol.

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