So today I want to talk about something that is coming up a lot more for estate agencies. Which is the trend towards video. Which goes under the banner of a video-first strategy. Which essentially means that when you're looking at doing any kind o ...
Local leading agency Panorama Properties Marbella has just published its annual market report. This along with the one published by DM Properties - Knight Frank (they published theirs in June) are two of the most awaiting market reports and one which ...
Spanish property sales to foreign buyers in the second half of 2021 were 42% higher than the same period the previous year. This was revealed by data presented yesterday (Tuesday) by the Consejo General del Notariado which also shows that 18.6% of to ...
Marbella agency Solvilla has tied a collab for a series of property tours along with Pacaso Homes with one of the world's top real estate YouTubers: Enes Yilmazer. Aside from almost 2m subscribers, Enes is known for touring some of the world's mos ...
Spanish property expert, author, and Managing Director of Marbella-based agency Cloud Nine Spain Sean Woolley chats with local real estate marketing consultant Alfredo Bloy-Dawson about the different markets available to agents and how each agency ne ...
Here Spanish property expert, author and Managing Director of Marbella based agency Cloud Nine Spain Sean Woolley chats with local real estate marketing consultant Alfredo Bloy-Dawson about the "Year End Market Perspectives" report published by Forbe ...
From many years managing Google Ads campaigns for agents here on the Costa del Sol, I've learned one thing: it’s a numbers game. OK, come to think of it I've learned another thing: lead gen is not for everyone. But this article is about the fir ...
A couple of years ago, I was hired by a large, successful Spanish developer to generate leads and help convert them to sales. This is a true story. Their Marbella sales team had been handed 1000 leads over the course of a year and generated 0 sale ...
Modern content strategies are simple in theory, but difficult to do in practice for most estate agencies. At least here in Marbella, Spain. Key ingredient 1: Produce content your buyers (or collaborators) want, and Key ingredient 2: e ...
New, stricter regulations are coming your way, says Víctor Moreno. He says the average level of technification (technology applied to the home) here is just 5% of what it could be. In Marbella things are better than inland Andalucia, where he says ...