Modern content strategies are simple in theory, but difficult to do in practice for most estate agencies. At least here in Marbella, Spain. Key ingredient 1: Produce content your buyers (or collaborators) want, and Key ingredient 2: e ...
A warning shot to Spanish developers
New, stricter regulations are coming your way, says Víctor Moreno. He says the average level of technification (technology applied to the home) here is just 5% of what it could be. In Marbella things are better than inland Andalucia, where he says ...
Drumelia teams up with Nest Seekers International
??? IT'S OFFICIAL ? Super-slick Marbella-based kings of video Drumelia Real Estate have teamed up with Nest Seekers International, the US-based property brokerage behind TV shows Million Dollar Listing and Million Dollar Beach House. Seems like a ...
Pacaso & Solvilla Team Up for Marbella Launch
If you're not sick of hearing about them already, you will be soon... MARBELLA is POSITIVELY BUZZING with the arrival of US co-ownership firm Pacaso. What at first might be reminiscent of a posh reinvention of timeshare ...the CEO explains the dif ...
Interview: Spain’s Golden Visa Explained with Alex Radford
Alex Radford (AR) - My name is Alex Radford. I'm an English solicitor and Spanish lawyer, and I'm the founder of LegalServicesinSpain.com. And we have a specialist website there called GetSpanishResidency.com and we help clients from all over the wor ...
Promoting the Marbella brand with Ugo Bagration, BHHS Marbella
"It's not rocket science" ? the authorities need to do much more to promote Marbella & the Costa del Sol as a leading destination for luxury buyers internationally. This is the clear message from Ugo Bagration, Head of Business Expansion at Berks ...
Marbella seeing rise in Polish buyers?
In a word: yes. But before you divert all your marketing budget to target Warsaw, read on... Turns out that - as with the Swedes - Poland's super-rich are getting super-richer faster than the rest. Knight Frank’s international residential researc ...
Swedes top searches for Marbella
The Swedish love affair with Marbella continues. Sweden overtook the UK as the nation with the most searches for Marbella property in Q2 according to new figures from Spain's largest portal Idealista in a report published yesterday. The Idealista ...
What’s the point? LinkedIn Pages for Portals & Estate Agencies
I've carried out a little research on a dozen Property Portals to see what they are posting on their LinkedIn pages. My objective was to see if any of them are crushing it (doing a great job) ....and maybe I'll learn something along the way. T ...
Your lead follow-up blows outside office hours
(and what you can do about it) Agents: Want to convert more leads into sales without spending a fortune? There's a short explanation and a long rambling one of how you can do just that. ? The short version: implement some basic level of automat ...