Why some marketing channels can't (and shouldn't) be tracked and how to avoid attributing sales to the wrong marketing activity Agents, sometimes you just have to ignore marketing people (like me) who obsess over tracking the crap out of all your ...
We all want to sell luxury property
If I had a dollar for every time a brand-new real estate agent came to me over the years for lead generation with the angle "I only want to sell luxury real estate" - I'd have a ton of dollars, maybe I might even own one of these fancy properties my ...
The Lead Generation Gap
Real estate lead generation: why marketing & sales can't just get along You're spending good money on generating real estate buyer leads via paid ads on Google and/or Facebook. The leads are flying in, your sales team is busy, the future is br ...