Here are some statistics based on research that highlight the importance of following up sales leads quickly: According to a study by InsideSales.com, the odds of qualifying a lead drop by over 400% if a salesperson takes more than five minutes ...
The Confusing World of Agents & Social Media
Here is the state of social media for real estate agencies in the Marbella area as I see it... is Facebook for oldies? Is TikTok for kids? Is Instagram where it's at? Should we be tweeting our listings? aaargh... What networks are our buyers us ...
Social Media & Real Estate’s Love-Hate Relationship
#realestate + #sociamedia = the most misunderstood relationship everrrr. Most agents don't entirely know WHY they do social, just that others do it. In the spirit of providing some light weekend reading, here are some real estate social media stat ...
Video-first Marketing Strategy for Marbella Estate Agents
So today I want to talk about something that is coming up a lot more for estate agencies. Which is the trend towards video. Which goes under the banner of a video-first strategy. Which essentially means that when you're looking at doing any kind o ...
Panorama: Marbella Property Market Report 2022
Local leading agency Panorama Properties Marbella has just published its annual market report. This along with the one published by DM Properties - Knight Frank (they published theirs in June) are two of the most awaiting market reports and one which ...
Sales of Spanish Properties to Foreign Buyers Bounce Back
Spanish property sales to foreign buyers in the second half of 2021 were 42% higher than the same period the previous year. This was revealed by data presented yesterday (Tuesday) by the Consejo General del Notariado which also shows that 18.6% of to ...
Solvilla & Pacaso colab with influencer Enes Yimazer
Marbella agency Solvilla has tied a collab for a series of property tours along with Pacaso Homes with one of the world's top real estate YouTubers: Enes Yilmazer. Aside from almost 2m subscribers, Enes is known for touring some of the world's mos ...
Marbella Real Estate: Compete Where You Can Win
Spanish property expert, author, and Managing Director of Marbella-based agency Cloud Nine Spain Sean Woolley chats with local real estate marketing consultant Alfredo Bloy-Dawson about the different markets available to agents and how each agency ne ...
Marbella agent reviews Forbes Global Properties market report 2021
Here Spanish property expert, author and Managing Director of Marbella based agency Cloud Nine Spain Sean Woolley chats with local real estate marketing consultant Alfredo Bloy-Dawson about the "Year End Market Perspectives" report published by Forbe ...
5 KPIs for Measuring the PROGRESS of Real Estate Google Ad Campaigns
From many years managing Google Ads campaigns for agents here on the Costa del Sol, I've learned one thing: it’s a numbers game. OK, come to think of it I've learned another thing: lead gen is not for everyone. But this article is about the fir ...